Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Your ‘brand’ goes far beyond your t-shirt business name and logo. It is your whole image and the way that you are perceived by your customers. It’s your reputation and it’s the emotions and attitudes that are associated with everything you do, and all that your business stands for.
With a t-shirt business, strong branding is extremely important, because it helps customers to identify what you are about. It will differentiate you from your competitors and, by practicing what you preach, will create a desire within your customers to be associated with your business. They'll want to 'belong' to your brand.
Branding is not just about portraying an image through clever marketing. If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then, constantly and clearly portray that brand, making sure that your staff, website and product do the same.
Below are some common brand values that I have noticed within the industry;
To make people look fashionable, to promote an adventurous life, to fight for freedom of speech, to make a political statement, to make people laugh, to be innovative, or to portray a particular sub-culture’s values, as in a surf or skate brand.
What is your 'brand'? And what does your t-shirt business stand for?
I agree Heath, your brand is your reputation. .... JB
__________________ "Striving to help others, as I learn myself"www.coedsembroidery.comwww.coedstsaver.com "Heat Press Vinyl Remover" T-SAVERTurn Your Mistakes Into Makeovers
I've been thinking about having one brand of fashion/night club theme shirts. I was thinking to give it my Initial and Last name. I know Im not famous or anything but if people like my designs and buy the shirts then my name/brand will be on the streets. If armani can do it why cant I? (I know, he has fame and money).
My brand started as a design house first and I do custom orders. I try to establish great products but most of all, great customer service for all my customers. You don't want to burn bridges when trying to put yourself out there. Through pushing these two points, I have been able to gain a strong following and interest for my own tshirt line that I have become real busy in recent months!
eRecto, that is the key customer sevice, and a quality product. The product being top notch will eliminate damage control, but making your customers feel special is key. .... JB
__________________ "Striving to help others, as I learn myself"www.coedsembroidery.comwww.coedstsaver.com "Heat Press Vinyl Remover" T-SAVERTurn Your Mistakes Into Makeovers
Once you have defined your brand, you must establish consistency of your key brand message throughout your website, in all customer interactions (phone and email) and within the product itself.
Simply setting standards is not enough, you need to constantly evaluate the image that your business is portraying to the public, and ensure that it is in line with your brand values.
This means allowing staff to give you feedback about any inconstancies within your business and accepting their advice! If your brand stands for one thing and a customer sees another, you will be in danger of damaging your reputation.
The best way to lead is by example. If your brand projects a friendly image that claims to care about people, but you treat your staff poorly, then your reputation (and sales) will suffer. Stay true to your brand.
your brand has to come from your heart and motivation... this way you can always stay creative
i have seen some designs that just look plain and typical...... no character or anything...
but to each his/her own....
right now i'm working on my brand and i really want to do casual wear....... but to get the name out, you need to push the t-shirts to get some street credit and the buz out there
I'd like to think that I have a catchy name- GRAFFI-T'S. I think that would be a great step in helping people remember whose clothes they're wearing. Just like if you see a great commerical, but forget what the product is - what is the point. And of course quality and designs are good too. Specifically, I started this to put great graffiti or street art/murals on shirts. I think it's something that is unique.
Establishing your BRAND 
Re: Establishing your BRAND 
