Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Anybody have luck with small space ads placed in traditional mags? We have an ad going in to the back of Rolling Stone's next issue and are expecting a bump...
I'm curious if anyone out there has tried The Onion or lad mags like Maxim, Stuff, FHM, etc. Or other music pubs...Alternative Press? Vibe? Rock mags? College newspapers?
They have a section called "the store" in the back of the mag. It's basically a slide and copy type thing. Lots of t shirt sites have been in this section, like Tshirtsthatsuck.com and others. Tshirtsthatsuck.com has "graduated" to a 1/3 page ad in the pub.
yeah...the store is what they contacted me about. To me it seemed like a skam. They wanted me to write a fake testimonial about my own company as if I was a customer.
Also curious as to how much advertising on that level goes for. I spoke to a marketing rep for GQ in regards to their Media Kit and the initial fee was some figure like 50K than depending on the ad space you would add on 40k-80k. Am I way off here? Did I maybe miss something?
We're in the current issue, August 11, with Hendrix on the cover.
Forgive me if I decline to go into specifics about hits, sales and ad prices. But I'll point this out: If you've noticed that threadless and tshirtsthatsuck have gone to half page and quarter space ads, you'll draw a pretty good conclusion as to the effectiveness of Rolling Stone.
If you've noticed that threadless and tshirtsthatsuck have gone to half page and quarter space ads, you'll draw a pretty good conclusion as to the effectiveness of Rolling Stone.
Good point, but that's not necessarily true. Some corporations have the budgets to increase to larger ad units.
Also, the ad sales reps will often give a significant discount to long term advertisers (like threadless and tshirtsthatsuck) so they can say in their sales pitch "you can see other advertisers in your niche have bumped up to a larger ad unit).
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Forgive me if I decline to go into specifics about hits, sales and ad prices
That's understandable not to go into specifics, but it would be nice to give us a general idea of how it went...you did sort of start this thread asking for others to share similar information
Hits, double to quadruple our previous traffic. Conversion, probably two to three times higher. Way more page loads, lots of time per user spent on site. These people want to see your product. Many will buy more than just one shirt.
We're only a few days into the run. Rolling Stone is a bi-weekly so our ad will be "on the racks" for 14 days or so.
Has anyone else placed ads in any other pubs that work? Banner ads? Sandwich boards? Anything?
Has anyone else placed ads in any other pubs that work? Banner ads? Sandwich boards? Anything?
As long as we're all sharing...
Thanks for sharing man. That's very cool. I have spoke at length with some of the Mojo merchants that have placed ads with some success. The overwhelming advise they gave to me is that you HAVE to reach your target Audience and Age. Not just an age that likes your stuff but an age that has a freakin credit card.
Running ads in magazines 
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Re: Running ads in magazines 
