Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck!
Hey,
I have run ads in OK magazine and US weekly. I will only run ads when they have a last minute remnant available. It is over-priced and I haven't seen the type of traffice that I would like to.
I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck!
I like Melinda's approach. If you can get mention in something "newsworthy", it is definitely more valuable.
I work in the publishing industry and I know that most ads are run in consecutive issues in order to create brand awareness. Often times a first time ad is overlooked -- it may take 2 or 3 ads in subsequent issues to build any sort of connection.
That being said, I think placing ads is a poor use of funds. The results are very difficult to measure and quantify.
I like Melinda's approach. If you can get mention in something "newsworthy", it is definitely more valuable.
I work in the publishing industry and I know that most ads are run in consecutive issues in order to create brand awareness. Often times a first time ad is overlooked -- it may take 2 or 3 ads in subsequent issues to build any sort of connection.
That being said, I think placing ads is a poor use of funds. The results are very difficult to measure and quantify.
Neil
yes ive been giving thoughts to placing an add, a 'launch' ad so to speak in a very well knwn and big selling tattoo magazine, esp with my clothing been inspired by and targeted at that market for one. im not sure totaly, altho i knw it will cost afair mount of money, but it could or could not help, if it did then that would be well spent.
if your site has a discount code function that can be a good way to measure the effectiveness of your advertising. publish a discount code that is unique to one ad and you can tell exactly how many sales it produces.
but yeah, i agree with melinda, free publicity is the best
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WE did some advertising in AMP magazine. I saw a bump in sales. Its definetly a risk though. You gotta make sure that you choose the right audience. It was awesome to see an ad for somethign Im a part of in a well known magazine. :-)
I thought about placing an ad in some mags that my target customers read but the prices were too high for me. What I did do was found a few on myspace and made friends with them, also hit up some of the local tracks that they did testing at. I talked to them and kind of sent a sales pitch and a few shirts their way. I was able to get a small ad in a mag for cheap for a short period of time. I also did the same with a local radio station for a 30 second commercial, but for them i did a few shirts for their company so that paid for the airtime.
Re: Running ads in magazines 
Re: Running ads in magazines 
