Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Branding should be as prominent as your customers will allow
Sounds like a good way of looking at it to me. It still amazes me just how much branding some people will take (I don't mean urls, logos, etc. added to a design, so much as shirts with a 20"x20" brand logo and nothing else).
Sounds like a good way of looking at it to me. It still amazes me just how much branding some people will take (I don't mean urls, logos, etc. added to a design, so much as shirts with a 20"x20" brand logo and nothing else).
Do brands give a mood as well? Like a feeling of cool...or good quality.
They sure do! All my friends buy skateboard/snowboarding clothes yet not one of them skateboards or ever has, a few snowboard. Next time your out look at the clothes younger people wear.(18-35) When I do I mostly see people wearing Hurley,Arson,Billabong etc..etc.... I can guarantee that 90% of the people wearing these brands have nothing to do with extreme sports but associate the whole stigma of being cool with these brands. People buy a lot of things even based on they wish they were into say motor cross, snowboarding, skateboarding. This is why branding (depending on your target market) should be HUGE! I'm branding the hell out of my clothing line and I haven't even made 1 shirt yet. I have business cards and stickers and give them away and tell everyone what I'm doing every chance I can get! I want my line to be the next Billabong or Volcom. Depending on what style your getting into you can go with big splashy logos on the front or just small ones on the chest or whatever you want. I'm gonna do both just to mix it up. I like loud logos sometimes and sometimes i don't want to be a walking billboard, but why not make both styles so you can cater to more people and bring in more customers?
Re: How Prominent Should Branding Be? 
