Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Hey, new to this site.....
I have my own clothing co. and i want to branch out into selling at stores. I actually have a pretty good idea of what to do i just would appreciate if i could get some advice on how much to se.ll th shirts or what styles would be the best or just anything haha
What are some of the bigger disadvantages from doing consignment? Currently I sell shirts through a store that just buys my shirts from me right away and resells it (Which is great for me obviously). But it can't always work out that well with every store, so I was just wondering what some of the pros and cons are of consignment, and maybe other possibilities. Thanks
Consignment basically means you own the stock, they only pay you for what they sell. That should give you an idea of why this can get very messy very quick.
The only real advantages (from your point of view) for having a consignment "deal" (which needs to be in writing so there are no misunderstandings) that I see are;
You can charge higher price for your items (They don't have to pay for them and you carry the "stock cost" so they can't expect the same margin)
It can be a way to break in to a new market (or that of competitors)
It can also help sway a store to stock your products.
Generally I would avoid it but there are situations where it can be used to build your business, especially if it is "unknown". Used carefully and with contracts in place it can be a great tool to grow your business but does have risks. (Eg no payment, garments gettting shop soiled/stolen and stores not wanting to pay)
If you were to use it I would suggest everything is signed for (eg when they recieve stock they SIGN for it as checked, put a timeframe on it (eg after 3 months they will know if it is going to work in their store or not) cover what happens with returns (How long can they have it before you expect it handed back, who is responsible for stolen/missing/soiled goods, they should be) How much space will they allocate to your lines (your giving them something and want to make sure it is going to be given a fair chance to sell) at the end of the trial period how long do they have to pay for the stock? When and who will conduct audits? (eg once a week/fortnight you call pass, check off what has sold and invoice it and top up stock) again they need to sign for it.
Only consign if you can agree in writing on where and for how long your gear will be displayed. If they haven't purchased it upfront it will likely be shoed away in a corner while the valued merch will be up front. Good luck
any guidelines for pricing when selling apparel to a store for them to mark-up and sell again?
This pricing has to be different then the prices that I charge at shows and on-line correct?
i had a local store that wanted to do consignment with me..... i visited their store and seen what they carried...ecko/phatfarm/etc...all the big names..... but for some reason they didnt want to buy my product at wholesale..... also keep in mind that they liked my gear (or say) and they were trying to "support a local guy"....well, if you wanna support then buy my gear......
i plan on opening my own store in a year...... once i get a shop/etc.... i have some other products lines in the mix also
DONT DO CONSIGNMENT....... you can lose your product if anything happens.....
^^^ Had a similar situation with a store. They wanted me to do consignment but I felt it wasn't the best situation. Just continue to contact other stores and see what happens. Do what you feel is best for your brand.
Don't waste your time selling consignment. To me that is the last place to get sales. If the store does not have an investment into the merchandise then they are not going to put there heart into selling it. The idea for a retailer is RTI Return on investment. Asking us about pricing is not going to get you a great answer or it will get you several and that could confuse you more. pricing is based on investment into the material and manufacturing and markup. My 3 cents would be to take that and double it. This is for wholesale pricing. Remember you are selling volume. Lou
selling in stores 
Re: selling in stores 
