Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I have been fortunate enough to find an excellent marketing avenue for my clothing line!
In my regular day job, I have found out that one of my co-workers is a comedian. Because he works in a different department, I never knew this and he never knew about my clothing line.
He happened to see some of my shirts on my desk and wanted to know what they were. He loved them and said that he would love to wear them on stage while doing his act.
Come to find out that he is pretty well-known in comedy circles and knows a lot of the bigger names in stand up.
The best part is that he WANTS to wear my stuff while on stage and that it was his idea, not mine. But of course I’m not going to argue!
Okay, maybe that’s not the best part. The best part is that he has been signed by BET to be a part of a new comedy series that they will be airing starting in 2007. I’m sure most of you are familiar with “Comic View” where they have some well-known comedy acts on the show.
Well, the new show will feature up-and-coming comedians poised to break through to stardom and he will be appearing on at least 3 different shows during the season.
So he will be wearing “Conquer” on BET!
If I had found out that he was going to be on BET I would have paid him to wear my stuff, but what’s really cool is that he likes enough that he had the idea himself to wear it.
I’m so excited that I just had to let you guys know about it! Hopefully this exposure will give me some needed publicity and help vault me to the next level.
As you, your brand and your friend grow in the biz other opportunityz will too. Since word of mouth is a magical thing.
...just make sure the sewers use the right size needles. LOL
Let me share something with you about a local Tdot t-shirt aribrush artist/designer fella
Anyways, He made a full size mother airbrush design on a shirt for this hip-hop artist. This hip hop giant wore the shirt all day while in the Tdot for radio, tv interviews and so on...... so, sometimes being at the right palce does pay-off. Now he does custom shirts for other hip hop peeps and started his own line.
Those are what they call " the breaks ". ... and swing'r, you got yourself one.
It sounds like a great oppurtunity. So, is your website printed on these shirts? How are people going to know where to buy them.
We’ve been talking about that. The visibility is the main thing I want to focus on. I want people to say “where did that comedian guy get that “Conquer” stuff from?”
It’s going to say “Conquer Clothing” on the shirts, jerseys, hats, or whatever he’s wearing. So maybe if somebody likes it, they will just Google Conquer Clothing and find the site.
We’ve discussed maybe working it into one of his acts in some way. That’s probably the best way to do it. That way the audience (live & TV) is focusing on what he’s saying about the clothes, while looking at the clothes!
I don’t want to have my url blasted on the front of shirts, so that’s completely out of the question.
He’ll be doing some shows at comedy clubs before the BET thing, and we’ll see how well working it into an act comes out.
I was going to suggest that you send one of your t-shirts to one of the contestants on BET's "Freestyle Friday". I noticed the last winner had a custom made t-shirt after he won a few times and he ended up saying the name of the t-shirt maker on the air "80's baby t-shirts" I think was the name.
Do they sometimes blur the t-shirts worn by the comedians on those shows?
I can't remember if BET does it, but I've seen logos blurred out on other shows.
We’ve been talking about that. The visibility is the main thing I want to focus on. I want people to say “where did that comedian guy get that “Conquer” stuff from?”
It’s going to say “Conquer Clothing” on the shirts, jerseys, hats, or whatever he’s wearing. So maybe if somebody likes it, they will just Google Conquer Clothing and find the site.
that's what I do when I see something that I like. you definitely don't need to know an exact url to find products online these days, with all the advances in search engine optimization. I don't think you'll have a problem.
On a side note, I also think its cool to find out new things about people that you see on a daily basis. That's pretty cool.
Great New Marketing Opportunity! 
