Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
In London, some local councils have taken record companies to court for fly posting. The record companies pay other companies to do the work but they work in a somewhat 'gray' area and are hard to prosecute so the councils go after who's name is in the poster. It's cut down fly posting in some areas but it depends on the area.
I think if you give out stickers to people as a give-away or similar you can't really be held responsible for where they end up (A hardware shop can't be done for selling paint which ends up being used for graffiti) but if you actively get people to purposely go round and sticker everywhere then you're the one liable. A little vague but that seems to be the way it is.
I'm waiting on my very first sticker order to ship and I can't wait. I'm going to give them away with on-line orders and try to get some stacks in local surf/skate shops up by the checkout counter.
Hope it works.......sales are slow.
Jim
Last edited by Comin'OutSwingin; April 30th, 2008 at 12:56 PM.
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By the way, what about door knob hangers? I was thinking about printing hundreds - thousands of door knob hangers with my website's URL and a fancy cool-looking graphic on it, then hire people to hang them on doors' knobs of each home.
That's legal, right?
__________________ The hardest thing to understand in this world is not women....it is SEO. **** it!
Oh ok, thanks Sue! Now I know what to do.
I'm also thinking of getting people to use a marker pen to write my website's URL on toilet paper rolls in toilets and let the ink sink into the roll.
__________________ The hardest thing to understand in this world is not women....it is SEO. **** it!
Door hangers are legal in most U.S. jurisdictions, however, be warned, in many areas, though not a crime, if you are responsible (i.e. you're paying someone to do it,) you can be held liable for a civil tresspass, if you or your minions had to cross private property to hang it on a private door. You won't get to try the jail food, but you might get to make payments on someone else's Mercedes. Why not just use a local mass mailer?
Some of my local direct mail companies will allow me to put in magnets and cards and pretty much anything that doesn't weigh more than an ounce. One local guy hired some high school students to put little florescent orange styrofoam ad thingyies on people's antennas in shopping centers. Pretty wacky, but when I came out of the store and saw hundreds of cars with little balls with his business name printed on them, it definitely caught my attention. Have no idea who did them for him, but you'd never miss them.
One local guy hired some high school students to put little florescent orange styrofoam ad thingyies on people's antennas in shopping centers. Pretty wacky, but when I came out of the store and saw hundreds of cars with little balls with his business name printed on them, it definitely caught my attention. Have no idea who did them for him, but you'd never miss them.
that sounds like a law suit in the makings..
I know I would be really upset if anyone did anything to my car without my permission..
Was an amazing spectacle nonetheless. Personally I'd prefer the little styrofoam thing on my antenna to the crap they put under my windshield wipers. But alas, I have no antenna and was left untouched.
LOL, I can't remember exactly when was the last time I owned a car with an antenna... I just know car washes are worry free now.
Yes, the surest way to get me to dislike your company instantly is to stick a piece of paper under my wiperblade... I only look at it to see who just made my "don't shop at" list.... for me, it's just one more person to clean up after!! LOL...
Yeah.. I own one of those turbo "New Beetles" and the antenna is actually centered on the car right above the back window.. so they would have to really be leaning over my car to put one on it..
Kelly.. I agree with you 100% on the under the windshield thing....
Hey how bout renting one of those rolling billboards.. (a truck with a big sign on it) that drives all over..
or a really cool wrap on your car.. that would really get attention.... especially if you had cool designs for your shirts and used them on the car.
with the sticker advertising. You have to look at your target market, like anything else, Printing business cards and handing them out, is gonna be a loss, if its not to your target market. Same thing with the stickers, in the sticker game (wheat pasting sticker graff game) you wont be respected and will get stuck over. The best way to do it, is get it into the customers hand and have them put it on something, Cause even if they put it on a notebook or their computer , the people that see it will prob be in or close to your market, and there may be a story to go with it. Rather than a blahblah.com sticker on some wall.
Re: Sticker Advertising 
