Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Oh, Mystysue, that stinks... I don't get what's up with people when they do that...
I am wondering if one of those fake security cameras out front would deter that type of behavior... sorry to hear...
I dont think this is a good idea! You are going onto private property to put your stickers on someone elses walls. Not cool!! Do you really want to be known as the company that doesnt have any respect for public or private property?
Unless they are some sort of sticky note, that can be pulled off easily I wouldnt do it.
Now I see. Actually, I'm thinking of ways for "deviant and wacky" marketing.
And no, Kelly....I'm serious and I'm not kidding! I'll be trying to hire people (teens and punks, I guess) next month.
However, now that I read the posts here, maybe I need to change my strategy a little.
I'm not only thinking about sticker advertising, but also spray painting on walls and shop-dropping (putting your mini brochures into library books or pasting stickers on supermarket shelf products, or putting a teddy bear with my company's label etc. in a plush-toy store)
Pls help me think of more wacky, crazier ideas!
Thanks,
Xeon
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Xe- How about an ad in the newspaper, or a "commerical crawl" like they do on The Weather Channel here, they advertise local businesses... that'd all really be totally insane!!
Thanks Kelly, but what is "commercial crawl"? Oh, and since my t-shirt line pretty much reeks of deviant, craziness, freakiness etc., it would be in line to use deviant, crazy and freak marketing methods.
Also, I was thinking of getting a company to print like 2000 cute business-card-sized brochures and have someone cycle around town dropping the thing into people's mailboxes.
It's pretty economical and cheaper than direct mail.
Anyone have any comments?
These methods will not only be original, but also very cost-effective.
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t-shirt co. called obey giant started their guerilla advertising tactic by putting the sticker all over the street. it had a b&w face of a mexican wrestler(i believe) with a slogan "obey" on it.
so i don't think it will be a problem.
Placing items inside mailboxes is a federal crime, and you can most definitely be prosecuted for it.
What?! I never knew this! But if placing items inside mailboxes is a federal crime, what about those advertisers? I think companies frequently hire people to put flyers and brochures etc. into mailboxes? Or maybe in America, flyers and brochures don't go into the mailbox, but get slotted / stuffed under the doorstep (as in direct mail)?
And er.....bad advertising / marketing is better than none.
I mean, yeah, Paris Hilton gets in the news for the wrong things, but at least she's popular!
Thanks!
Xeon
__________________ The hardest thing to understand in this world is not women....it is SEO. **** it!
And er.....bad advertising / marketing is better than none.
Xeon
I can not disagree with you more.
and no.. the only thing tht goes in our mail boxes are delivered by the post office..
everything else goes elsewhere..
like on hang tags on the door knobs etc.
Hiring people to spray paint walls and such is wrong on so many levels..
Last edited by Comin'OutSwingin; April 29th, 2008 at 08:56 AM.
Reason: fixed quote
With bad marketing, your going to turn off more people than you're going to turn on. Turn off people that are potential customers. That's very ineffective. Ineffective marketing is bad marketing, and bad marketing is bad business.
Remember, the point of marketing is to increase sales. If your marketing dollars don't increase sales by what you spent on marketing, you're just wasting money.
If you're going to spend money turning off more people than you turn on, then you'd be much better off just keeping the money.
A 'commercial crawl' is just like on the headline news shows, at the very bottom one to two inches of the screen, they "scrawl" additional written news across the screen. We have a lady in our area that sells advertising to local businesses, and it shows up on The Weather Channel station, and it is a written 'commercial' that "crawls" along the bottom of the television screen -- say for a local jewelry shop that is having a sale, or advertising the opening of a new shop... Elected officials also advertise for folks to come vote for them on such and such a day...
Quote:
Originally Posted by xeon
Also, I was thinking of getting a company to print like 2000 cute business-card-sized brochures and have someone cycle around town dropping the thing into people's mailboxes.
It's pretty economical and cheaper than direct mail.
Anyone have any comments?
Here in the United States, it is a crime. Why not check your local laws if you would like to be sure, it may not be a crime where you are... but no matter what action you take, it is best to know where you stand with the law.. think it through... okay?
Thanks a lot for your advice, all! I will still go ahead with my ideas but will make sure they're proper and legal before doing anything.
From Kelly:
Quote:
Why not check your local laws if you would like to be sure, it may not be a crime where you are... but no matter what action you take, it is best to know where you stand with the law.. think it through... okay?
No problem.....I've never tasted jail food all my life and I will tell you how it is when I get to try it. Also, I think we can save lots of $ if we eat free jail food cos' of rising food costs etc.
__________________ The hardest thing to understand in this world is not women....it is SEO. **** it!
I dont think I have ever purchased anything from an ad stuck on a urinal.
Best sticker I saw in a urinal was a sticker that said `Sadam Husein urinal target` about 10 years ago, it had a picture of his face and it was likely put there to keep the floors cleaner.
t-shirt co. called obey giant started their guerilla advertising tactic by putting the sticker all over the street. it had a b&w face of a mexican wrestler(i believe) with a slogan "obey" on it.
so i don't think it will be a problem.
The Obey story was a master campaign and really got people thinking and was underground, I read a story about it. The wrestlers face is actually the late great Andre the Giant.
I think most stickers should be like the ones you get on a pair of sunglasses or an apple, the rubbery kind that comes off easily. I have plates and cups I bought 6 months ago that still have the residue from the bardcode sticker on the bottom, it drives me nuts and it just won`t wash off. DUST
Re: Sticker Advertising 
