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Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

online sales



 
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Old April 23rd, 2008 Apr 23, 2008 1:06:59 PM -   #1 (permalink)
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Default online sales

i have a small screenprinting and embroidery shop and i would like to start doing online sales also. could anyone give me advice where to start? like site builder, credit card handlers, you know all the basics. thanks
 
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Old May 1st, 2008 May 1, 2008 1:02:52 PM -   #2 (permalink)
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Default Re: online sales

I used Register to build website and PayPal to collect payments.
Good Luck. Jim.
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Old May 1st, 2008 May 1, 2008 8:29:18 PM -   #3 (permalink)
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Default Re: online sales

We used Volusion for the shopping cart and to build the site and eonlinedata (authorize.net as gateway) for the merchant account. It syncs with our cart and with Quickbooks and its rate is 2.14% for online, non-swipe purchases. Of course, there are also other fees associated with the merchant account. We researched a lot of merchant accounts before choosing one, and there are companies that offer lower rates, but we found that they had other terms or fees we didn't want to agree to. 2.14% is a pretty good rate. We haven't been using eonlinedata for too long, so we don't have too much other feedback about customer service, etc.

Zencart is a good free shopping cart.
 
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Old May 3rd, 2008 May 3, 2008 8:58:11 AM -   #4 (permalink)
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Default Re: online sales

Check out an eBay store. I think it runs about $16 per month, plus listing & selling fees, and they have all the payment methods incl PayPal integrated into their site. It's more expensive than others, but with over 20 million people looking thur their site on a daily basis, incl international users, it's the best way to get your products in front of a lot of people.
You can have the best online site, but if no one knows about it, then it's of no value. Search engines are OK for specific searches, but being in a pool of stores where millions of people are browsing & shopping 24/7 is a really good way to find out if your product will sell.
 
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Old May 6th, 2008 May 6, 2008 8:12:18 AM -   #5 (permalink)
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Default Re: online sales

Before you set up your website on the Internet you need to decide if you'll sell only to individuals, t-shirt merchants or both online, this will in part determine how you set up your website and what you set up on it to make money. You’ll also need to know where your possible targets are on the Internet, that is who need screen printing or embroidery, where are they etc.

You'll need to register a domain name for your business (with a domain registrar), you can get that at Register Domain Names at Register.com | Domain Name Registration & Web Hosting Services, Netfirms - Web Hosting, Domain Names and E-commerce for Small Business etc, you also need to buy a web hosting space (from a web host) where you'll put whatever content you want on your website, you may ask your domain registrar or your web host on how to link your domain name with your website.

You should also look at similar websites online offering the same services/products you offer, you want to get a feel for how you should set up your own website.

So you need a domain name and a web hosting service,to store the list of products you sell and take orders you'll need a store, a shopping cart, a payment gateway and some form of shipping service to deliver your products to your buyer, you may get these services from those mentioned early on by others, just do a search for any of those services and check them out to see if they meet your needs before you choose and pay for any one of them. If you are good with website design and coding you can set up your site by yourself or hire someone else to do it for you, you may get someone at Elance - Outsourcing to freelance programmers, web & logo designers, copywriters, illustrators and consultants | Elance.

Once you've set up your website to take orders the next major task for you is to get to your targets wherever they are and give them exactly what they want, this is why it is so important for you to know who you'll be selling to whether they are individuals or merchants, both targets will buy t-shirts but for different reasons, you'll get to your targets when you use targeted ad media and promote with ads and/or content that sell.


Last edited by Rodney; May 13th, 2008 at 10:47 AM. Reason: removed link to website as per forum rules
 
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