Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Re: How to get customers to see your t-shirt site?
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Originally Posted by RAHchills
great links Rodney, as usual.
Another way to promote your T-shirt business would be to start an informational web page that deals with the other aspects of your niche market. A blog perhaps, or a complete website with reviews, tips, and links to other pertinent sites. The word of the day is free information. For example, if you're selling t-shirts to an audience of video game enthusiasts then your informational webpage can offer reviews on games and systems that you own. You can make it as big or as small as you want but the key is that you don't have to pay yourself to advertise your t-shirt site on your informational site. This extra outlet also offers credibility to your target audience. They will be able to tell that you know what you're talking about.
Plus you can try and cash in on affliate programs through Amazon or where-ever based on your reviews. If you give a product a high review then you are, in turn, recommending it to others... why shouldn't you get a cut if someone buys it because they trust your opinion? Which also leads to your credibility as an authority within your niche.
Then there is always myspace and forum sig blocks as Phil mentioned. I'm still putting everything together, but this is the route I'm taking because it costs me more time then it does money and time is on my side, at the moment.
I agree with you,
I just started a business online of tshirts in supersoft bamboo cotton and what I'm mainly concentrating on is letting people know a bit more about tshirts business and the material used, its sustainability and such. Note: if you feel like you're overselling yourself creating this content, you have to understand that you'rre not saying BS to people, you're just making them aware of a field in which you have more experience that them, and they'll be interested in what you say
Re: How to get customers to see your t-shirt site?
There's tons and tons of free ways of marketing your site that can bring in substantial amounts of traffic:
- If you have discount offers, collect & add yourself to coupon/discount sites.
- If you have a blog, add it to RSS/blog search engines & directories.
- etc
Re: How to get customers to see your t-shirt site?
Have you guys ever heard of the 30 Day Challenge. In 30 days, it teaches you a boat load about online marketing, it takes about 30 minutes per day, and I highly recommend it. I am on Day 23 right now. Oh yeah, and it's free.....
Re: How to get customers to see your t-shirt site?
Quote:
Originally Posted by kamilski81
Have you guys ever heard of the 30 Day Challenge. In 30 days, it teaches you a boat load about online marketing, it takes about 30 minutes per day, and I highly recommend it. I am on Day 23 right now. Oh yeah, and it's free.....
Re: How to get customers to see your t-shirt site?
Putting stickers up all over town, distributing cool flyers that grab attention, doing shows and events, and online marketing, are all great ways to get people to your site. The problem is a lot of people will check out the site and and might not buy something right then and there, and there is no way of you ever being able to reach then again. Having a member login is a good solution to the problem, but if people don't have a vested interest in what you do, then most likely they won't sign up. Myspace and facebook are great social networks. So I would suggest putting your myspace or facebook link right on the home page of your website, and say something like find us on facebook/myspace. A really great way to have people participate in such a network is have contests or giveaways on your myspace/facebok. In other words, there has to be something there for poeple to join your social network. Weather it's pre-releases of new products, contests, giveaways... Just getting people to your website is half the story. To have them join a social network or even a mailing list, is really what counts, because they give you their permission to send them updates about your company, and they are more likely to be more involved in the future. Hope this helps!
__________________ Candy Floss: sweetest textile treats on the planet! www.richandfluffy.com
Re: How to get customers to see your t-shirt site?
I've never done facebook ads, so can't really give advice on that, but i take facebook for what it is; a social network. It's a way to get the community involved and get more prospect buyers to get to your site. If you release products and news on facebook, then you can get people to your site and hopefully buy merchandise.
__________________ Candy Floss: sweetest textile treats on the planet! www.richandfluffy.com
Re: How to get customers to see your t-shirt site?
You could also try posting your shirts on review sites. I run a website (check my signature) that has reviews of anything that users submit.
Another ideas is Amazon.com. Amazon will take on inventory that you're selling. Basically you would just be using Amazon as a marketplace for your items.
eBay is another idea, but this isn't as nice as Amazon as it's a short time frame that your product is up. It might be nice for testing to see how well your product sells, but I wouldn't use it as an end all to how well your product will sell.