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rejoice · June 11th, 2007

alright cool... glad to hear it

AkoiApparel · September 20th, 2007

God article

Sales, Marketing - How to Attract Visitors to Your Site

adguypaul1 · October 15th, 2007

Rodney,

I see that you are in Sac. and you have been in business a while. Let me ask you? Have you had any experience in running direct response display ads in targeted publications to drive traffic to your t-shirt site?

Do you have any information on how well companies in "The Post" section of Rolling Stone do? What about other magazines that target that same buying trend?

Paul

mylo · October 16th, 2007

Have anyone of you have tried those web traffic packages they sell? Im thinkikng of buying one but I would like to have some feedback first...

Thanks
Mylo

Rodney · October 17th, 2007

Quote:

Originally Posted by mylo


	Have anyone of you have tried those web traffic packages they sell? Im thinkikng of buying one but I would like to have some feedback first... Thanks Mylo

Web traffic offers (like $10 for 50,000 hits to your site) are worthless.

clothmoth · October 20th, 2007

Quote:

Originally Posted by queerrep


	Someone submitted my t-shirt site to a major blog read by my target market and the blog wrote a "review" of my site and posted some of my designs (unbeknownst to me at the time). I was totally unprepared for the results. I received one order after the other ... even ran out of transfer paper. The first day the write-up was posted I had something like 700 unique visitors and it slowly dwindled down after about 3 days but within that timeframe, I had over 1000 unique visitors. So now I'm looking at advertising on blogs since the demographics show that blog readers tend to be fashion-forward, educated, decision-makers and trend setters with disposable income. Check out Blog advertising makes opinions - Blogads stir opinion makers if you're interested. As for MySpace, my experience with using that as a marketing tool is that you may get a ton of hits but most of the users are teenagers who don't have money to purchase anything.

I'll be interested in hearing how this works for you (advertising in blogs through blogads). Never know until you try!

I would tread cautiously at first and put a small amount into it to be safe. . . my day job is marketing for a major software company, and banner ads on a whole have an average click through rate of well under 1%. A 2% click through rate for a banner would be considered great. So of the 100,000 impressions in a week you might buy for 50 - 100 bucks, you could probably count on 500 - 600 or so visits to your site. If you were to convert 2% of those to sales, you'd be looking at around ten customers out of the deal. There is no exact math to this game, but it's good to at least get an idea of industry average projections to baseline your efforts against (and to help you make smart decisions buying media).

The best advertising ever is the kind you got from the blog that wrote a review on your site. . . it costs you nothing, and you benefit from actually being written about (and endorsed) by a trusted source. This lends quite a bit of credibility to your site, and as you witnessed, drives sales.

Ideally, instead of purchasing banner ads, you could contact the bloggers themselves and see if you could cut a "product placement" deal with them. You know how you always see brand name products in movies, sometimes inconspicuously and sometimes shamelessly. . . if you can actually get the blogger to drop a mention / show a picture of your site or product within the blog itself, your results would be much greater.

Blog advertising is definitely newer territory, so the industry standards aren't as well defined. Mostly, I just wanted to point out that blogads is definitely selling banner placements, which are less likely to yield the high response rates you could expect from getting your product incorporated directly within the blog copy. If you go with blogads, be sure to post back some metrics when your campaign concludes. . . number of impressions, number of click throughs, and number of conversions (i.e. sales) would be great.

Also, the way to win at this game is to get the lowest price per impression while still reaching a highly targeted demographic. Sometimes the best performers are hidden gems, not necessarily the most mainstream sites but ones that have smaller, highly dedicated readerships.

wirenut103 · October 21st, 2007

Great info Joshua!! Thanks for the numbers from a marketing standpoint, I was trying to figure out the average percentages.

Misdirected Male · November 5th, 2007

I've dabbled in Adwords, Yahoo Search Marketing, and Facebook flyers. Yahoo has been generally cheaper than Google for the same keywords. Facebook was even cheaper, but very inconsistent. Also, it's often difficult for me to get one of my designs to look good on the banner size allowed. Text looks lousy at 100x100. I've found that the content network part of Adwords gives me good placement at cheaper rates, and it uses your keywords whether they're in the bid range or not, so I don't worry so much about getting clicks from direct searches. Either way, these have all had dismal conversion rates on my small budget. I like the idea I saw in a previous post--I'm going to hit the bricks and canvass some neighborhoods. The worst that happens is I lose a few pounds.

SICK · November 5th, 2007

Quote:

Originally Posted by AkoiApparel


	God article Sales, Marketing - How to Attract Visitors to Your Site

That article was written in 2005 ... it is totally obsolete.

Rodney · November 5th, 2007

Quote:

Originally Posted by SICK


	That article was written in 2005 ... it is totally obsolete.

Actually, it's not totally obsolete. As I said in my original post:

Quote:

Originally Posted by Rodney


	This is a popular question, and while there is no "easy" answer, this article from entrepeneur magazine is a good starter:

Also, the theme of the thread is sharing what tips you have for getting customers to your site.

Quote:

Originally Posted by Rodney


	What other methods have you found effective?

SICK · November 5th, 2007

I started seo and internet marketing way back in 2002, the best place in world for info on how to get traffic with the latest trends, can be found on digitalpoint.com's forums..

Webmaster Forum - Internet Marketing & Search Engine Forums

try this forum:

General Marketing Forum

This is a link to the general internet marketing.

Rodney · November 6th, 2007

Quote:

Originally Posted by SICK


	I started seo and internet marketing way back in 2002, the best place in world for info on how to get traffic with the latest trends, can be found on digitalpoint.com's forums.. Webmaster Forum - Internet Marketing & Search Engine Forums try this forum: General Marketing Forum This is a link to the general internet marketing.

Thanks for sharing the links. I've been doing this quite a while as well

(since 1996)

Along with those I would include webmasterworld.com and searchenginewatch.com as two great places to learn from.

RegularJOE · January 18th, 2008

Quote:

Originally Posted by Ball Fish


	selfpromotion.com - excellent read thanks for that one

I agree ! Man this site is useful.

RegularJOE · January 27th, 2008

We have been back and forth on how we will market our t-shirt at an affordable price effectively. How do you allow the public to explore your website? With an excellent selection of keywords?Spending the money on pay-per-click ect.? I worry more about how to direct traffic to my site then starting and investing in a business all together. I certainly welcome any advise on success or failure in getting your company name out there. Success to all.

Regular Joe

nikkirae420 · March 14th, 2008

Quote:

Originally Posted by TeeShirtSamurai


	The main way I've been getting people to my site is pretty simple and direct. Forums! My target market are teenagers/gamers/anime fans. I post on quite a few different message boards that deal with gaming and anime. I put my site in my signature and try and contribute to the boards as much as possible so people pay attention to my posts (my signature) and when possible I post a relevant link to my site. This is pretty cheap and effective.

What a good idea! Thanks for the helpful tip!!

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