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Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

How to get customers to see your t-shirt site?



 
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Old December 18th, 2006 Dec 18, 2006 7:16:48 AM -   #46 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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Originally Posted by cottagecraftsmen
There is nothing that beats person to person contact. Sometimes you just gotta knock on doors. I've also noticed this... $200 ad in the local newspaper (not even a 1/4 page in the daily with a circulation of 75,000, but buys two in the weekly with a circulation of 8,000) gets you nothing. $200 worth of advertising on the web gets you less. $200 worth of direct mail followed up by personal contacts will get you easily $1,000 short time and much more long term. Heck, even $200 worth of listings on eBay gets more than what you will generate from most sites.
That "in your face factor" makes sales. Too many static sites selling more of the same. My work is not overly brilliant, clever or creative, yet I make a living, because I'm always in my customers face, not using passive advertising.

This is the main reason why I would rather do shows and events. You can get that BAM, here you go going on. And it is harder to say no and walk off as suppose to just closing out a window.
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Old December 18th, 2006 Dec 18, 2006 7:52:17 AM -   #47 (permalink)
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Default Re: How to get customers to see your t-shirt site?

We just finished up a small import event in San Antonio this past Sunday. One day event about five solid hours of selling time...we did $600 in custom vinyl and stock plastisol shirts. There are much better shows but this promoter lets us have a 10x20 booth for zero. A simple days work.
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Old December 18th, 2006 Dec 18, 2006 11:09:19 PM -   #48 (permalink)
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Default Re: How to get customers to see your t-shirt site?

Moto I like that shirt. The clown looks good on black.

Now that's what I'm talking bout. $600 for a day. It's folks that work all week and don't see that much money. Now if you can do that every weekend, you'd have about $2400 for 4 days work. Add fri. and sat. on and you'd be looking nice.
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Old December 18th, 2006 Dec 18, 2006 11:47:55 PM -   #49 (permalink)
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Default Re: How to get customers to see your t-shirt site?

Quote:
Originally Posted by MotoskinGraphix
We just finished up a small import event in San Antonio this past Sunday. One day event about five solid hours of selling time...we did $600 in custom vinyl and stock plastisol shirts. There are much better shows but this promoter lets us have a 10x20 booth for zero. A simple days work.
Do you have any pics of what your booth normally looks like?? Do you have preprinted shirts, or just the transfers and heat press and vinyl cutter sitting right there?? We have never done anything like this, it would be neat to see pictures if you or anyone else has any. What amount of stock do you take to average shows? Blanks, rolls.. etc... Do you have price lists set up for everyone to see, are they laying on the table.. are things individually marked ..??
 
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Old December 19th, 2006 Dec 19, 2006 12:04:23 AM -   #50 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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Originally Posted by TaylorTees
We have never done anything like this, it would be neat to see pictures if you or anyone else has any.
This thread (Pics of your set-up, display, store) has a few pictures members have posted (although it could always use more if anyone has any lying around )
 
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Old December 19th, 2006 Dec 19, 2006 12:10:26 AM -   #51 (permalink)
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Default Re: How to get customers to see your t-shirt site?

I have been interested in this myself although I want to get my site up and running better
 
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Old December 19th, 2006 Dec 19, 2006 6:09:18 AM -   #52 (permalink)
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Default Re: How to get customers to see your t-shirt site?

Quote:
Originally Posted by TaylorTees
Do you have any pics of what your booth normally looks like?? Do you have preprinted shirts, or just the transfers and heat press and vinyl cutter sitting right there?? We have never done anything like this, it would be neat to see pictures if you or anyone else has any. What amount of stock do you take to average shows? Blanks, rolls.. etc... Do you have price lists set up for everyone to see, are they laying on the table.. are things individually marked ..??
As with most events I take the camera but get busy and dont have time to take pics. We were fighting the wind at this event so very busy with customers and booth upkeep.

I take the computer, plotter, sign vinyl and heatpress vinyl as well as the heatpress. I bring two bins of blank shirts, about 75 of white and black in S-2XL with a couple 3XL thrown in. I also have a box of various sized hoodies for this time of year in black.

I am trying to get all the sample shirts off the tables so I built a portable expandable hanging rail system to drape the shirts. I can display around fourty different designs which make up the backdrop and sides of the booth. I have all the designs printed on L-XL shirts except for the ladies tanks hanging as the backdrop previously mentioned. People can see what they want and we print on demand with the stock transfers. When its busy you take the order, payment and the customers cell and call them when the shirt is ready.

The custom vinyl shirts are done the same way but chosen from a catalog of fonts available and my graphics catalog. Vinyl shirts start at between $15-$20 depending on the event and size of the crowd. Most sell for at least $25 and the hoodies around $25-$30.

I have no price lists unless I am blowing something out....simple mistakes or old dispay gear. I try and sell the customer...if you engage the folks you can sell your shirts.

The vinyl cutter as well as weeding and the heatpress are a free show..trust me, people will watch you create your product.
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Old June 7th, 2007 Jun 7, 2007 11:07:35 PM -   #53 (permalink)
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Default Re: How to get customers to see your t-shirt site?

David thanks for sharing. Very clever and insightfull. It seems like you've been doing it for quite a while. The only thing I was not clear on was how you go about pricing. Do you have a set price for your products and then negotiate with the customers?
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Old June 8th, 2007 Jun 8, 2007 5:36:17 AM -   #54 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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Originally Posted by Gusto
David thanks for sharing. Very clever and insightfull. It seems like you've been doing it for quite a while. The only thing I was not clear on was how you go about pricing. Do you have a set price for your products and then negotiate with the customers?
Yes we do...the stock trransfer shirts start at $15 and the custom shirts start at $20. I say start because if you throw out a final price in the beginning of the sale you will shoot yourself by the end. Folks ask for all kinds of things on shirts. A stock transfer on the front and one on the back...price goes up. Transfer on the front and a name on the back...price goes up. Custom shirts can go just about anywhere...starting at $20 they can easily reach $25-$30 depending on how much info they want you to cut or multiple colors etc.
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Old June 8th, 2007 Jun 8, 2007 11:06:53 AM -   #55 (permalink)
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Default Re: How to get customers to see your t-shirt site?

Thanks again david, Seems like you got down packed.
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Old June 8th, 2007 Jun 8, 2007 2:26:00 PM -   #56 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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Originally Posted by Gusto
Thanks again david, Seems like you got down packed.
I learned everything the hard way or should I say my way. My first four events were scheduled and payed for before I even had a plotter, vinyl and software. I literally got my gear a week before our first show and basically learned by doing at the events. I bought the vinyl on the way to the show. I dont have it all down pat, probably not even half of it actually. I do have the most important thing down solid...I believe in myself and I can wake up everyday with a smile humming a tune. Failures along the way for sure so you learn and adapt, move on and try again. Probably why I am on this board is to help when I can, give an honest answer and most of all learn from our fellow participants.
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Old June 8th, 2007 Jun 8, 2007 2:42:27 PM -   #57 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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Originally Posted by MotoskinGraphix
I do have the most important thing down solid...I believe in myself and I can wake up everyday with a smile humming a tune. Failures along the way for sure so you learn and adapt, move on and try again. Probably why I am on this board is to help when I can, give an honest answer and most of all learn from our fellow participants.
I have to agree with you about believing in yourself, You are what you think.
And if you can envision success it's a great catapult to making it happen and taking advantage of opurtunities as they arise. You and our fellow participants have been a great help & inspiration to me. So thank you Tshirtforums & rodney.
I have contributing my 2 cents when possible & i intend on showing some of my work on here as i grow in this bussiness for others to take/learn what they can from it.
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Old June 8th, 2007 Jun 8, 2007 2:51:11 PM -   #58 (permalink)
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Default Re: How to get customers to see your t-shirt site?

How to get customers to see your t-shirt site?

One way is to advertise in a High Traffic site.

I mean, in all probability, exposing a Site Crasher Ad special in 1 single high traffic site, earning $ 1000 - $ 2000 per day in sales is not out of this world. Trickee yes.


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Old June 9th, 2007 Jun 9, 2007 9:07:03 PM -   #59 (permalink)
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Default Re: How to get customers to see your t-shirt site?

There is no advertising allowed, so if you google "big cartel" you will find
a company that allows you to setup your own online shop for free, and then if you need more options you can upgrade.

All shops are also advertised internally and they have a forum where you may showcase your work. Really easy to use and a professional setup. Check it out if you like, if not... happy advertising.
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Old June 11th, 2007 Jun 11, 2007 9:45:49 AM -   #60 (permalink)
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Default Re: How to get customers to see your t-shirt site?

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There is no advertising allowed, so if you google "big cartel"
Recommendations are fine, as long as it's not your site It's just self promotion that's not allowed.

Big Cartel » Bringing the Art to the Cart has been mentioned a few times in the forums before
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