Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Re: How to get customers to see your t-shirt site?
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Originally Posted by rlfreshwater
Someone submitted my t-shirt site to a major blog read by my target market and the blog wrote a "review" of my site and posted some of my designs (unbeknownst to me at the time). I was totally unprepared for the results. I received one order after the other ... even ran out of transfer paper. The first day the write-up was posted I had something like 700 unique visitors and it slowly dwindled down after about 3 days but within that timeframe, I had over 1000 unique visitors.
So now I'm looking at advertising on blogs since the demographics show that blog readers tend to be fashion-forward, educated, decision-makers and trend setters with disposable income.
As for MySpace, my experience with using that as a marketing tool is that you may get a ton of hits but most of the users are teenagers who don't have money to purchase anything.
holy cow, good call Rhonda. I never thought of that, thanks for the tip.
Re: How to get customers to see your t-shirt site?
You're welcome, Chris. Another option is to send a free t-shirt to the owner of a blog which may get you a free plug. That's cheap advertising and I'm all about that.
Re: How to get customers to see your t-shirt site?
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What are some differnt blogs site and how do you find these blogs?
I'd prefer not to start listing the various blog sites here. But if you do a Google search for t-shirt blogs or something like that (or even blogs that match your site theme: fishing blogs, anime blogs, etc), you'll find lots of them.
Re: How to get customers to see your t-shirt site?
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Does flyers help? Do any of you try handing out flyer with your site name on it?
It seems like it would have to be a very targeted venue where you pass out your flyers. Most of the time I avoid people handing out flyers and if I get them, I throw them away.
Re: How to get customers to see your t-shirt site?
You could always have packaging and offer free stuff with a membership card that said register on the website. Free membership card with a cool design might encourage people to look at your URL more then just flyers that were obvious advertising. I guess its about convincing people to see your URL.
Re: How to get customers to see your t-shirt site?
thanks folks for the wonderful tips! i am a newbies in term of t shirt selling,just started a shop in www.cafepress.com, really glad to see passion and business got combined together!
Re: How to get customers to see your t-shirt site?
It is neat to see all of these clever/unique ways for marketing. Right now I am still clueless about website recognition, adwords, etc. How do you go about paying for google adwords. Is there a website that you register with? I really need to start researching this but kind of confused on where to start.
Re: How to get customers to see your t-shirt site?
Rodney, you are a damn fine site moderator/administrator. Thanks for the link. It is a little bit like apples and oranges but getting info here is alot faster than screenprinters.net. Take care
Re: How to get customers to see your t-shirt site?
Well I have been reading about how adwords work. What is the norm or average a t-shirt site should pay for adwords. Especialy one that is diverse with several different designs. If all I did was political shirts, then I can see a strategy with adwords. But we have some political, sports, boating, dogs, urban, country, etc. etc. How many adwords should a shirt company have that doesn't really specialize in one type of design?
Re: How to get customers to see your t-shirt site?
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But we have some political, sports, boating, dogs, urban, country, etc. etc. How many adwords should a shirt company have that doesn't really specialize in one type of design?
You wouldn't advertise your whole site. You would just advertise on keywords for specific designs/categories.
For example, if you have a section that is all boating designs, then you might want to buy Adwords keywords like "boating t-shirts" "boating gifts" "nautical t-shirts", etc.
That way, when a person is searching google for "boating t-shirts", then your website would come up in the Sponsored Links locations (like they show on their sample pages). Your ad would then direct the shopper to the Boating T-Shirts category of your website where the shopper can pick from your available designs and make a purchase.
By narrowing down your subject and keywords to be as specific as possible, you not only get a more targeted shopper, you also have a bit less competition for those keywords so you won't have to pay as much per click.
Bidding on the keyword "t-shirts" would probably be pretty expensive, but "boating t-shirts" would probably be much less expensive and still give you good visitors.
You can bid on as many keywords or as few keywords as you like and link the shopper to wherever you want on your site. The deeper into your site that you link the shopper, the better chance you have at converting the sale. The person doesn't want to have to search around your site just to find the boating t-shirt you were just advertising.
If you had a yellow catamaran t-shirt, you could even bid on the keyword "yellow catamaran t-shirt" and link the ad directly to the specific page in your online catalog where the shopper can click add to cart for that t-shirt design. Talk about targeted advertisng
Re: How to get customers to see your t-shirt site?
in my view, firstly your website itself should be attractive to the others, and optimize it for the keywords.secondly, you could post ads on the relatived sites such yellow pages, classified, marketplace and etc. Also, google is very powerful for promoting your business, it's my computer main page!
Last edited by Rodney; August 2nd, 2006 at 12:21 PM.
Re: How to get customers to see your t-shirt site? 
