Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Hi, we're a union manufacturer of t-shirts and sweatshirts. We're looking into having a booth at the ISS show in Atlantic City next month. We just don't know what's involved. We do know the cost of a booth is $2,500. Anybody have an experience or pointers?
Here are some of the costs that you will incur:
- Booth Cost - $2500
- Lead Retrieval - $250 - $300
- Electric - $100 - $200
- Carpet - Free to $200
- Marketing Materials - varies
- Travel Expenses - varies
- Drayage / Material Handling (for the booth) - depends on the weight
- Shipping (for the booth / materials) - depends on weight and crates / pallets
- Booth (rental or purchase your own) - varies
The average exhibitor can spend any where between $4,000 to $5,000 per a booth depending on the needs. There are other things that you can do as well to get more people to your booth (i.e. booth bingo) - but it might be too late now. Hope this helps.
We're doing 5 ISS shows this year. We've done Long Beach and Orlando already, we'll be in Atlantic City as well as in New England and Schaumburg later in the summer.
As for advice, keep your booth design simple. Always ship your stuff to the advance warehouse if possible. This means it will be in your booth when you get to the show. Make sure you have at least a couple of people to set up your booth. Also, make sure you plan in time to wait for your crates to be delivered to your booth when the show is over. It is usually best to plan to fly home the day after the show ends, as crate delivery on the last show day can take a long time.
Also, keep in mind that the price you quoted is just for the space. You also need to order furniture, extra carpet if you need it and electricity. That will all cost you extra.
I'm not sure this if this is the sort of advice you were looking for, but I hope it is of some help.