Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
i would use swedish t-shirts, swedish tee shirts, swedish t shirts, and see what each one costs. Do not use quotes or brackets. Just type it the way you would search for it. (unless you know and search using boolean logic in wich case ignore that last sentence )
You need to ask yourself.. Who is looking for swedish T shirts to begin witn and I don't mean to say there is anything wrong with swedish tee shirts .. but think like a customer.. gee today I am going to look for swedish tee shirts.. Oh here is one. Oh and yes I did find one.. it is selling on ebay.. But think out of the box a little.. What is swedish tee shirt? Or are your really selling swedish world cup tee shirts..Or are you selling swedish flag tee shirts? Ding! you get so many more. Now you have to figure what you want to bid.. I have used adword a lot in the past for my other business and they do pull in the results.
swedish t-shirts
"swedish t-shirts"
[swedish t-shirts]
?
You would just need the exact match phrase [swedish t-shirts] and you would show up anytime someone searches for that phrase.
That would also stop you from showing up in searches for: free swedish t-shirts, where do the swedish buy their t-shirts, swedish massage wet t-shirt contest, etc.
Google AdWords confusion 
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Christian Gnomes
