Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Do you remember the first time you saw someone wearing a shirt you made? (The "someone" cannot be a family member, spouse, significant other or anyone you know. It's gotta be a "real customer.")
You're walking down the street or in the mall and you see a shirt and BAM! it hits you -- I MADE THAT SHIRT!!!!
How did it feel?
What did you do? (Did you talk to them? follow them? hug them?)
we sold a TOn of st patrick's shirts this past year. we marketed towards NJ st patrick's day and specifically st patricks day in Hoboken NJ...there's a HUGE st patty's day party there every year. anyway...we were walking down the main street...handing out fliers and buttons...and BAM...i see a kid wearing a shirt that we made custom for him. So excited...talked to him for a few, took a picture (he's in our pictures section of our site)...so awesome....can't get any better right? we cross the street and BAM! see another girl wearing a sweatshirt from our store. SUCH an exciting day for us. hasn't happened since, but i'm sure it will.
I've sold a lot of t-shirts (not so many locally, but enough), and I still haven't seen someone wearing my t-shirts. But my wife has!
She was at a doctor's appointment and she saw a guy coming out of the hospital wearing my t-shirt. She didn't stop him, but she called me right away all excited.
I would think it would be like the same feeling a musician feels when they hear their song on the radio (or hear someone humming their song).
I"ve seen my son wearing my shirts. Does that count?
According to the super official rules in the original post , unfortunately family members don't count (although my daughter did look cute in a toddler t-shirt with my design on it )
Quote:
Originally Posted by BodhiGear
The "someone" cannot be a family member, spouse, significant other or anyone you know. It's gotta be a "real customer
I cant say about tshirts as of yet. But I did see some of my vinyl work on the web. I started doing signage, stickers and the like for Paintball and saw several team sticker work Ive done for a few different teams in national magazines. My favorite is the "You just plain SUCK" on the upper part of a goggle lens. Yeah we're an angry sport.
I do custom auto graphics and got into t-shirts with heatpress vinyl as a point of sale item. Yeah...I do a bunch of shows in the Texas area. I see folks at every event sporting our graphics or shirts and its very cool. Very nice to tell a prospect...oh is that the graphic you like...well its right over there on that Subaru, what color would you like me to do for your ride!!! The t-shirts are even more fun...those customers come back time after time getting the next big idea done on a shirt.
I was designing t-shirts for a large company at one time and before one of my hockey games, one of my teammates walked in with a design of mine. I had given some of my designs away to certain people and when I saw it, for the life of me, I couldn't remember giving it to this guy.
And then it finally hit me! So I asked him where he got it and he said his wife bought it.