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Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

Where to promote baby clothes?



 
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Old January 5th, 2008 Jan 5, 2008 3:10:38 PM -   #1 (permalink)
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Default Where to promote baby clothes?

I'm hoping to hear from those of you who sell baby clothes....any tips on where to promote?

I currently have my own site, a myspace, an etsy store and I'm contemplating going to eBay as well....any thoughts?
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Old January 5th, 2008 Jan 5, 2008 3:53:04 PM -   #2 (permalink)
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Default Re: Where to promote baby clothes?

Very nice. I love the simplicity in the designs. I wouldn't do ebay with your products, I think it would cheapen it. Have you tried any trade shows yet?
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Old January 5th, 2008 Jan 5, 2008 4:18:38 PM -   #3 (permalink)
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Default Re: Where to promote baby clothes?

Hi Jill,

Your designs are lovely- tradeshows that cater to buyers of infant / toddler items would be first. Are you using online ads to promote both the retail and the wholesale side of your business? Adding wholesale information via a link on your website and using online advertising to promote the wholesale side of your business to retailers is most important.

Again- your designs are classy and beautiful!
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Old January 5th, 2008 Jan 5, 2008 4:37:49 PM -   #4 (permalink)
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Default Re: Where to promote baby clothes?

Quote:
Originally Posted by onesielane
I'm hoping to hear from those of you who sell baby clothes....any tips on where to promote?

I currently have my own site, a myspace, an etsy store and I'm contemplating going to eBay as well....any thoughts?
I placed this on your other post as well.
Do not advertise your product and draw attention to your website as onesie as Gerber will come after you. I know a lot of people use it but it is registered trademark of Gerber. I placed a link below. I believe they have come after one member here already. Lou


Gerber Childrenswear, Inc.
Gerber offers everyday essentials from Onesies® one piece underwear to shirts, gowns, bibs, burp cloths, Sleep ‘n play, sheets and blankets
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Old January 5th, 2008 Jan 5, 2008 4:50:18 PM -   #5 (permalink)
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Default Re: Where to promote baby clothes?

Quote:
Originally Posted by badalou
I placed this on your other post as well.
Do not advertise your product and draw attention to your website as onesie as Gerber will come after you. I know a lot of people use it but it is registered trademark of Gerber. I placed a link below. I believe they have come after one member here already. Lou
Wow, can't believe I missed that- Lou is 100% right, you need to change that ASAP!

It's a common mistake that almost a of my customers have made. You can just change it to one piece or something.
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Old January 5th, 2008 Jan 5, 2008 5:13:01 PM -   #6 (permalink)
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Default Re: Where to promote baby clothes?

get on myspace, find the retailers who sell diy lines, sell thru them on consignment, do trade shows. Also, your using and promoting sweatshop free ethics, try advertising with this in your ads in places like, bust magazine, mother earth news, enlightenment journal, join co-op american and put ads on the pages (and you'll be listed on their site and in next years mail out directory). All items sold need to have your web site on them for repeat business.
Good luck, your work is beautiful!
 
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Old January 5th, 2008 Jan 5, 2008 5:25:52 PM -   #7 (permalink)
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Default Re: Where to promote baby clothes?

Yep Lou is right, I am the one gerber came after. I use one piece bodysuit or creeper. I got a cease and desist from gerber when I was using the term onesie Here is a link from the thread I posted when that happened to me, there is a copy of their letter on the thread http://www.t-shirtforums.com/tf-lounge/t24359.html
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Old January 5th, 2008 Jan 5, 2008 8:19:43 PM -   #8 (permalink)
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Default Re: Where to promote baby clothes?

in my town and nearby towns there are specialty baby shops, check your yellowpages to see if there are any in your area
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Old January 6th, 2008 Jan 6, 2008 8:54:12 AM -   #9 (permalink)
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Default Re: Where to promote baby clothes?

Thanks for all the comments everyone...I truly appreciate it.

Lou, I've changed the site to say "one pieces"....I'd prefer not to get a nasty letter from Gerber...thanks for the heads up!
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Old January 6th, 2008 Jan 6, 2008 9:43:03 AM -   #10 (permalink)
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Default Re: Where to promote baby clothes?

prolly a good idea Oliver to have changed that.. I remember when sunny got her letter.. It can be upsetting to be threated with legal action ..

It amazes me tho that other manufacturers call their products onsies
here is an example..
https://rs990.alphashirt.com/cgi-bin...ail.w?sr=KA150
 
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Old January 6th, 2008 Jan 6, 2008 11:05:39 AM -   #11 (permalink)
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Default Re: Where to promote baby clothes?

Quote:
Originally Posted by onesielane
Thanks for all the comments everyone...I truly appreciate it.

Lou, I've changed the site to say "one pieces"....I'd prefer not to get a nasty letter from Gerber...thanks for the heads up!
Good move...
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Old January 8th, 2008 Jan 8, 2008 2:53:29 PM -   #12 (permalink)
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Default Re: Where to promote baby clothes?

What bothers me about that is that they could trademark a word that has become as common as the word "t-shirt" itself. I assume they had registered it before it became commonplace. If a company tried to register that same word now (assuming Gerber never had) I doubt it would pass. They would most likely cite that it is too common and toss it out.
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Old January 9th, 2008 Jan 9, 2008 3:37:38 AM -   #13 (permalink)
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Default Re: Where to promote baby clothes?

Quote:
Originally Posted by karlking85
What bothers me about that is that they could trademark a word that has become as common as the word "t-shirt" itself. I assume they had registered it before it became commonplace. If a company tried to register that same word now (assuming Gerber never had) I doubt it would pass. They would most likely cite that it is too common and toss it out.
well if you are the originator of the product and the word then it is yours. Like my product name. I have it trademarked. There are a lot of cars on the road and they are called cars. if you built one and called it a ford you would have a problem. If you use a one piece baby outfit and called it a onesie you have the same problem. Eventually names do become public but like I said, eventually.
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Old January 10th, 2008 Jan 10, 2008 7:38:24 PM -   #14 (permalink)
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Default Re: Where to promote baby clothes?

I think most of us should strive to become an Evoked Set. It was only last year when I heard the official medical term for band-aid.... (one of the nurses asked for an adhesive bandages and I was utterly confused, LMAO) That said, I still only call them band aids (free advertising for johnson & johnson) and almost exclusively buy the Band Aid brand for no real reason.

Although I dont associate "onesies" with gerber's products, I still think they have the right to protect the name. I'm glad you guys mentioned this particular trademark, I had no idea myself.

-jh
 
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Old January 10th, 2008 Jan 10, 2008 7:48:50 PM -   #15 (permalink)
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Default Re: Where to promote baby clothes?

Yep I had no idea either until I recieved the cease and desist That is what is great about this forum is that others relay their experiences with others and it really helps to be saved the problems in the long run.
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