What are the best methods for advertising that will reach the college market? I think my best niche market is college students, but advertising in college newspapers all over the country would be impossibly time-consuming & costly. Can anyone suggest web sites that are heavily used by college students (possibly focusing on humor, pop culture, or current events?), organizations, etc.? (Perhaps I should mention that my shirts will mainly feature satirical slogans and black--i.e., dark, morbid--humor, but more subtle--hopefully!--than drinking references or sexual innuendo.) Since I have no start-up funds, I figure I'll use Cafe Press, but I know I need to do some marketing...how do I best reach my potential market?
Your thoughts & advice will be MUCH appreciated! |