Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
that depends on multiple factors: how good is your marketing plan, how good are your products for your select market, etc, etc.
It's not something that can be exactly measured. Every person has their own marketing avenues. And the cost of marketing can be absolutely free or costly, again it depends on what marketing avenues you take.
keep in mind that what ever marketing you decide to choose, that just advertising for a short period of time won't work. You need to burn your brands images into their head. So you may also need to consider multiple marketing streams.
Exactly, keep your name in as many locations as you can afford. And truly, word of mouth is the cheapest AND most effective marketing you can ever acheive. It works wonders.
And I hate to disagree with you gp1305, but although it is usually true that most advertising may go unseen-or at least has little impact on actually increasing your business-A good solid marketing plan, and an attentive owner should be able to track which methods are working and which are not.
I have known quite a few people who had started with little or no money used to market, only word of mouth and handing out products. They made connections with the right people. I find that the less money someone has for marketing the better, because it forces you to be more creative, to think out of the box with a marketing approach. So, my answer is $0.
And I hate to disagree with you gp1305, but although it is usually true that most advertising may go unseen-or at least has little impact on actually increasing your business-A good solid marketing plan, and an attentive owner should be able to track which methods are working and which are not.
I completely agree!! You wouldnt advertise your new vegetarian cuisine at a steakhouse!!
I have known quite a few people who had started with little or no money used to market, only word of mouth and handing out products. They made connections with the right people. I find that the less money someone has for marketing the better, because it forces you to be more creative, to think out of the box with a marketing approach. So, my answer is $0.
Well, I don't completely agree with that (handing out products costs money for example), but there are many ways to market at little or no cost.
Check out Guerrilla Marketing by Levinson and Lautenslager (I think they have 6 books out now) - everybody on this board who is interested in marketing should be using their techniques.
I find that the less money someone has for marketing the better, because it forces you to be more creative, to think out of the box with a marketing approach
I sort of agree with this as well.
Sometimes people try to fit their marketing into how much money they have. Like "I have $5000, where should I spend this money for advertising"
I think that's a bit backwards. I would rather people think "where can I get the most effective advertising and marketing for my company" or "where can I get the best exposure for my product/service".
Then take that info and go from there.
Sometimes you can get free (or low cost) advertising that will bring you more sales than a magazine ad for thousands of dollars.
Sometimes putting your product in the right targeted magazine at the right cost will be a smart move.
How much money does it to make money? 
