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marketing idea - offering a discount on printing for customers add your logo



 
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Old December 9th, 2007 Dec 9, 2007 3:38:12 PM -   #1 (permalink)
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Default marketing idea - offering a discount on printing for customers add your logo

i will be doing shirts and jerseys for paintball teams and i was wanting some of your guys oppion. what if i offer a discount like maybe 10% of something like that to put my logo on their shirts or jersey.

has anyone tried this before. do you think there are any cons to this idea?


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Old December 9th, 2007 Dec 9, 2007 4:23:21 PM -   #2 (permalink)
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Default Re: marketing idea

I re-tag all of my shirts with my own logo (for custom made 1-off's) and I don't offer any kind of discount. People actually respond to it very well because it gives a unique or custom feel to their order. Adding your logo to the outside might be a bit of a different story, but I'd ask if it was okay before offering a discount; because they probably won't mind and you won't have to take a hit on your profits.

Hope that helps!

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Old December 9th, 2007 Dec 9, 2007 4:53:49 PM -   #3 (permalink)
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Default Re: marketing idea

Quote:
Originally Posted by airraidapparel
I re-tag all of my shirts with my own logo (for custom made 1-off's) and I don't offer any kind of discount. People actually respond to it very well because it gives a unique or custom feel to their order. Adding your logo to the outside might be a bit of a different story, but I'd ask if it was okay before offering a discount; because they probably won't mind and you won't have to take a hit on your profits.

Hope that helps!

Drew
i dont think i explaned that well. the shirts would be for teams that want team shirts. i would ask them first of course. i was thinking it was a way to get my name on there stuff without offering every team with a sponsorship.
 
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Old December 9th, 2007 Dec 9, 2007 4:56:53 PM -   #4 (permalink)
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Default Re: marketing idea

In that case, I think it's a good idea. As long as your logo is somewhat unique and/or memorable, start displaying it everywhere you possibly can.
 
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Old December 9th, 2007 Dec 9, 2007 7:31:38 PM -   #5 (permalink)
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Default Re: marketing idea

So is paintball the main direction you're heading in? I was also thinking about maybe designing a sticker that they could put on their gear. Something that wouldn't stick out too much obviously but that would be seen while in between matches.
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Old December 9th, 2007 Dec 9, 2007 10:03:00 PM -   #6 (permalink)
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Default Re: marketing idea

For sports' uniforms it's a pretty accepted practice to cover them in advertising, so it seems like a good thing to offer.
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Old December 10th, 2007 Dec 10, 2007 3:34:33 AM -   #7 (permalink)
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Default Re: marketing idea

How do you retag shirts , I would like to try this, may it will bring me more business.
 
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Old December 10th, 2007 Dec 10, 2007 3:43:28 AM -   #8 (permalink)
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Default Re: marketing idea

The 'cons' are: you will be giving the customer a chance to say "No" - which might start the thinking process, "Maybe we shouldn't buy our jerseys from this company," (you don't want to put any negative thoughts into the customer's mind when you're closing the sale) - and you'll be making 10% less on your shirts than you should be.

A small logo on the sleeve, or below the shirt collar on the back, is pretty standard on sports teams around here.
 
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Old December 10th, 2007 Dec 10, 2007 6:29:58 AM -   #9 (permalink)
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Default Re: marketing idea

Quote:
Originally Posted by laverne
How do you retag shirts , I would like to try this, may it will bring me more business.
There are a ton of ways to re-tag. Search the forums for some better ideas. I personally retag everything with vinyl because it doesn't fade and I don't have to make a screen for every size.
 
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Old December 10th, 2007 Dec 10, 2007 6:55:54 AM -   #10 (permalink)
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Default Re: marketing idea

Quote:
Originally Posted by TripleT
The 'cons' are: you will be giving the customer a chance to say "No" - which might start the thinking process, "Maybe we shouldn't buy our jerseys from this company," (you don't want to put any negative thoughts into the customer's mind when you're closing the sale) - and you'll be making 10% less on your shirts than you should be.

A small logo on the sleeve, or below the shirt collar on the back, is pretty standard on sports teams around here.

i was thinking about making it fairly big so it is noticeable by othwer people when they were them. i also am going to put my website under thw collor on the back . .i dont also want to just add stuff without them knowing.
 
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Old December 10th, 2007 Dec 10, 2007 6:56:46 AM -   #11 (permalink)
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Default Re: marketing idea

Quote:
Originally Posted by tim3560
So is paintball the main direction you're heading in? I was also thinking about maybe designing a sticker that they could put on their gear. Something that wouldn't stick out too much obviously but that would be seen while in between matches.

already done. paintballers go ape **** over stickers.

 
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Old December 10th, 2007 Dec 10, 2007 6:57:30 AM -   #12 (permalink)
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Default Re: marketing idea

One way to add something that's not too big but still noticeable (if you have the ability to do heat press vinyl) is use a specialty film. They've got everything from metallic flake to neon colors. Unique things stick out more than big things usually.
 
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Old December 10th, 2007 Dec 10, 2007 9:45:45 AM -   #13 (permalink)
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Default Re: marketing idea

Quote:
Originally Posted by maddog9022
i was thinking about making it fairly big so it is noticeable by othwer people when they were them. i also am going to put my website under thw collor on the back . .i dont also want to just add stuff without them knowing.

I was thinking 3.5'' x 1.5'' as the logo size - but if they're OK with a website address on their back, maybe the logo isn't needed (?)
 
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Old December 11th, 2007 Dec 11, 2007 5:56:52 PM -   #14 (permalink)
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Default Re: marketing idea

Yea, you definitely don't want to go TOO big with the logo, or they will most likely freak. The idea is to get their help in advertising your brand without making them think you merely view them as a walking billborad. If you take that approach, they may believe that you don't value their business, and are only using them to gain more business.

But overall, I think it's a great idea, and the website would probably be more successful than the logo, given a choice between the two. Just my opinion.
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Old December 11th, 2007 Dec 11, 2007 8:54:32 PM -   #15 (permalink)
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Default Re: marketing idea

i wasn't going to make it huge but readable to someone walking by. yea i will have both loga and westsite combined.
 
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