Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Has Google Adwords worked for anyone here? I have tried it a few times and have not showed any profits from it. I never let the ads run more then 2 weeks however because I was paying too much and not seeing any results so I quit. I know I have used and changed the keywords a number of times to help out but I never seemed to get the results I was looking for. Anyone else?
I haven't had any success with them, either. I've tried a bunch of different Cost Per Click Settings and Keywords. With one setting, I was getting 10,000 impressions a day, 50 clicks, and no sales. I just have it set to a very low cost per click price now so I don't waste a lot of money. Someone else might have some good tips for you though (I hope).
It worked well for me in the extreme sports equipment business because it was such a niche that I was always on the top for very little per click. I haven't tried it in this business but I wouldn't expect miracles. There is just too much competition and so many websites to shop. Even if you are on top, which will cost a lot per click, people will look at your site then move on to the 100 other sites that came up in Google. When you are the only distributor selling the product they want in the US, it's a little easier to get the sale.
Take Jamie's example. If you're paying $.50/click, which is entirely possible if you want to be near the top, those 50 clicks cost $25 and did not yield one sale. I wouldn't want to spend more than $2 in PPC fees per shirt ,which means one sale every 4 clicks, which will not happen.
I think it works well, but it can get very very expensive.
We generated roughly 681 clicks and converted 72% of that into sales.
Our max bid per click was $3, with an average of $2.17 per click and an average add position of 1.4.
I think that it did well, but we haven't even got into SEO and other fields of Marketing to see what they offer.
We ran our ad for 2 weeks.
The main thing we realized is to keep your keyword list short and choose the right keywords. You don't want to use a generic keyword like "t shirt" because anyone will click it even if they're not your target demo.
Fortunatly for us, our target demo used very specific keywords that worked very well.
We decided to stop to see if there were other outlets we can focus on that were cheaper than Adwords. If we can't find anything that can give us the same response as Adwords, we'll go back to it.
I have noticed that I produce more sales just by word of mouth because I have such a niche market. I was just trying to see If i could pull In more sales with Adwords but I did not find it to be worth my while. I will be looking for other low cost alternatives such as myspace.
The problem with adwords is that 25 cents or so per click sounds cheap. People sign up to find that they had hundreds of clicks, no sales and a huge adwords bill. Like most advertising, the advertiser is the only one making money.
I'm running Adwords at the moment as an experiment (taking the free offer of £30 free credit). So far I have less than 5000 impressions using keywords resulting in 25 clicks (and no sales) and just over 200,000 impressions using the Google content network with just 22 clicks (no sales here either). So far it's cost me around £13. I'll let it run for a month or so and see how it goes. From what little experience I've had there is a lot of tweaking to be done in terms of what keywords to use and how the ad is written.
I have never used adwords but ive used search123.com. I've generated quite a few sales from there with just a $20-$50 investment (dont exactly remember how much, because I haven't used them in a 2-3 years). You should also checkout adbrite.com. They allow you to choose which sites you want your contextual ads to appear on, and each site offers their own adveritising prices. you can also choose which sites to advertise on; via categories.
Use the conversion tools to find what keywords are converting
How do you do this? I have set up my account for conversion tools but I do not see the breakdown by each keyword. I have the java script provided by google on the index page and then the second script right after customer exit making payment. I simply see one amount for all the keywords, but not broker by individual keywords.
I was misleading with that statement. If you are trying to find out what keywords are converting on the content network, I don't think you can. It is all lumped together. This is available for Google ads only.
I signed up 1 month ago, and have not been too impressed so far. Mainly because we have too much compitition in the screen printing field, so unless you are willing to pay a small fortune it does not seem worth it. Unless, like RRC62 mentioned about having a Niche
I have generated a lot of traffic from adwords. More than any other advertising media, but like its been said - its expensive! Anyone know how to tell what % of clicks turn into sales and how the customer found you?
I'm currently an "Adwordser". I've received thousands of impressions and hits, but NO sales have generated from it. Could be the words I'm using. I sell better with word of mouth advertising and eblasts. I may try search123.com that Solostampede recommended.
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Has Google Adwords worked for anyone here? 
