organicbaby

Firstly, Rodney, I hope that this post is OK and doesn't break any rules?

I've just had a viral-game put together for my business and wanted to share it with you in case anyone wanted to do this themselves, or wondered how they worked.

The URL for the game is here: arabellamiller.com/game.php

Target Audience
It has quite a general audience - something that kids would be able to play but that adults would like too.

Objectives
Build brand awareness - my tees have fairly distinctive designs and there are none similar within the UK organic t-shirt niche market, so the game had to showcase some of the tee designs. More generally it also had to reflect the associated brand values of fun, quirkyness.

Costs:I managed to get a contact who was just starting out making games specifically for businesses - it has cost me a lot less than an ad in a mag and has a considerably longer lifespan.

Results: it's too early to say what the longterm results will be - but there's been a jump in traffic to my site and a rise in newsletter sign ups.

Advice - I would recommend a viral game but it's vital that you have someone with experience in marketing design it. This is because you need to have "stickyness" built in and have a longer term plan for it e.g. I can add to this game as funds permit or can theme it - Santa Hats anyone? You also need to ensure that it reflects your brand. You need to think about how it will be promoted and who to?

I haver linked this game to a competition which is one way to do it - you could also offer discounts, have a monthly draw etc...
(NB if you are running a competition ensure you are clear about any rules and legalities!)

I'll post an update at the end of the month.

__________________
My T-shirt biz My Facebook Page

 

Reply With Quote

clothmoth

This is actually one of the more fascinating marketing efforts I have seen during my short span as a forum member. I have wondered how viral marketing, like this game, or a funny youtube video, etc. might work in driving traffic. I tend to gravitate towards highly targeted marketing efforts, but the broad-blanket "due something cool and flashy" angle has always intrigued me. Will you post a follow up in a handful of weeks with some stats on how the campaign has performed?

__________________
Clothing + Kindness - http://www.clothmoth.net

 

Reply With Quote

organicbaby

Quote: Originally Posted by clothmoth This is actually one of the more fascinating marketing efforts I have seen during my short span as a forum member. I have wondered how viral marketing, like this game, or a funny youtube video, etc. might work in driving traffic. I tend to gravitate towards highly targeted marketing efforts, but the broad-blanket "due something cool and flashy" angle has always intrigued me. Will you post a follow up in a handful of weeks with some stats on how the campaign has performed?

Thank you for your kind words
I do some targeted stuff too but wanted to do something a bit different which would work on the relationship building side too (as my email list were the first to be able to try the game)

As an aside the whole web 2.0 stuff is a bit of an obsession of mine - I have a myspace site, Facebook group, and have just been setting up a Facebook Page tonight.

I think if you are largely online then you have to remember that you have set up a shop literally in the middle of a big field in the middle of nowhere. You've got to do everything you can to attract attention!

__________________
My T-shirt biz My Facebook Page

 

Reply With Quote

monkeyinadryer

I'm not sure if this is what you mean, but my husband is kinda quirky and developed this old school video arcade game a few years ago for the fun of it and cuz he likes the old arcade games of the 80's. I think it's pretty cute but I'm kinda biased as his wife and biggest fan. If you want to take a look, go to monkeyinadryer.com/crackerploppers-arcade-game.html

Andrea

__________________
Andrea Poague
Monkey In A Dryer

 

Reply With Quote