Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I was thinking of printing about 1000 fliers and going out to a music festival and passing them out to get the word out. Anyone try this approach before and have any tips?
Alot of music festivals sell booths where you can sell your stuff. I think that you would be better off selling the shirts out of a booth than handing out a flyer for a website.
People will likely throw the flyers away, or loose them. I dont think you would convert that many sales. In direct mail, where you send mail to a targeted demographic, the average is 1% responce. In an untargeted advertising technique like that I think out of 1000, you may pick up a few sales if youre lucky. Like Rodney said though, if the demographic at the festival matches your demographic, it might be worth the while.
Contact the organizers of the events. I just signed up the Coloma Blues Live festival yesterday. I picked up a book called Blues festival Guide that list every (almost I am sure) event for coming year. I think if you did pass out flyer's you will probably spend the day removing them while your being escorted by their security. I also got an email asking for tees for another event for the same day, different city. i am on a roll.
I went to bonnaroo in TN the last few summers, there are a lot of vendors there selling all types of things, this year I only saw a few people with t-shirts they designed, but it looked like they were doing pretty well, They did have some awesome shirts... I hope to be functioning for next year
Promoting/Selling at music festivals. 
