Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I second that. Thanks for the post. It's a good read. Pretty interesting how they are keeping all the printing in house and I wounder how much $ they did sink into this start up.
do they ship in this or does it require another package?
That is what they ship it in. It's pretty cool. They have little slit marks in the side to tear the top off. I had contacted Jason, one of the founders and asked him about the bags and he said the minimums are 40,000 units and is considered "flexible packaging," just like Oddica's.
That is what they ship it in. It's pretty cool. They have little slit marks in the side to tear the top off. I had contacted Jason, one of the founders and asked him about the bags and he said the minimums are 40,000 units and is considered "flexible packaging," just like Oddica's.
I second that. Thanks for the post. It's a good read. Pretty interesting how they are keeping all the printing in house and I wounder how much $ they did sink into this start up.
Yeah, they must have put a lot into it, especially to offer all those printing options. The amount of money that Woot spent on their equipment is pretty impressive, too; just check out their 'itemized' list of purchases with approximate cost equivalences (toward the end of the post). I thought it was amusing.
What did DBH do right and how? Well Rodney showed you some of what they did right. How is a simple answer. Money. Lets say it again, money.
This is an example of a start up that is well capitalized. Most start up tee companies and done on a shoestring budget. DBH came out of the gate with strong payments for the design contest that immediately put them in competition with Threadless. In fact when DBH started their payouts were far higher then Threadless. Only after their launch did Threadless increase their payouts. There is obviously resources spent on the quality of their printing and finishes as well as details like the packaging.
They are a good example of what can be done in the crowd-sourcing world if you can afford to play with the big boys. I remember when they first launched and there was a good deal of buzz about them so they were clearly effective in their PR to get their name out.
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Seth Levinsky - www.originalshortees.com
Better fitting clothes for men 5'8" and under.
Re: designbyhumans.com 
