Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Been a while since I posted but am working on a rather large project.
I'm going to copy and paste a section from my CD which discusses Keywords and keyword Phrases. I cannot remember where/when I did this or where I got it from but hopefully, it will help you when doing your keywords for your website. Here goes:
Keywords and Keyword Phrases
The Key To Your Success
Spiders determine a web site's relevancy based on the keywords and keyword phrases that appear throughout the site. Points are awarded based on such factors as how many times the keyword is repeated, where the keywords appear, how the keywords are used, and how the keywords are positioned in relation to one another.
Sites can also be penalized for improper use of keywords. For example, sites that repeat a keyword upteen gazillion times in the hope of ranking higher, will inevitably find that they don't. So, obviously, your objective should be to optimize the use of keywords through a balanced approach.
In doing so, let's consider some places where keywords could possibly be placed.
URL (address)
Site Title
Keywords
Descriptions
Other Metas
Body Content
Headers <H4>
Text Links
ALT tags
Comments
No Frames Tag
Frame Names
Graphic File Names
Hidden Form Fields
Bold Text, etc.
As you can see, we have a lot of places to put keywords. Do the spiders read a keyword every time you put one in one of the places above? Who really knows? The trick is in figuring out what keywords to use, were to use them, and in what proportion your primary keywords should relate to the rest of your site's content - without getting in trouble.
Stop Words and Filter Words
There are some words which should not be used at all.
Stop Words (often confused with Filter words) will stop a spider dead in it's tracks. As you might guess, Stop Words are generally of a pornographic nature. If a spider hits one of these words, he may delete your site from the index. So, just behave yourself and you should be fine.
Filter Words, on the other hand, are words which are so commonplace that they have little or no value. Examples include words like "a, the, and, or." These are ignored to save disc space on the search engine server. However, words that form phrases such as "home page" might also be considered filter words. When selecting keywords, keep this in mind.
So, now that you know where you might place your keywords and which ones you shouldn't use, let's figure out how to select the right ones for your web site.
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Selecting Primary Keywords and Phrases
The process of selecting keywords should begin with an open and honest evaluation of what your site is about. Remember, you want to define the site - not define your most hoped for audience. Also, defining your site in this manner can be especially helpful to you when submitting your site to directories like Yahoo. It forces you to define where you should be placed.
If you ask most people what their site is about, they'll probably give you a one or two word answer. Unfortunately, there are probably a million other web sites out there fighting for the same two words. Consequently, you have to go beyond that.
Let's consider a hypothetical site for a guy named Fred, who sells Dragon t-shirts out of the back of his truck on the weekends. That may sound small time, but Fred has access to Federal Express, he can accept credit cards, and he also has a killer web site.
Here is how Fred put together his Keywords.
ceramic tile clocksceramic tile clocksceramic tile clocksceramic tile clocksceramic tile clocksceramic tile clocksmousepadsmousepadsmousepadsmousepadsmousepadst-shirtst-shirtst-shirtst-shirtsprintedprintedprinteddragondragonFred'sIn all cases, the farther you can go to the right the better. Also, read the last column up from the bottom. We've formed a complete phrase.
Going Head's Up With The Big Guys
Lastly, let's compare how Fred's keyword string stacks up against his "big guy" competition. To do so, let's look at how Fred configured his keywords. Note - this is not the correct code syntax for the keyword meta tag. This is for example.
A person searching for "printed t-shirts" or "ceramic tile clocks" would be more likely to pull Fred's site up first because the words are positioned next to each other. That is what makes 'phrases' and not 'keywords' so important.
Even More Advantages
Also, in addition to providing a complete description, and with just a little planning, Fred also picked up the phrases:
dragon t-shirts
t-shirts
printed t-shirts
ceramic tile clocks
tile clocks
ceramic tile
clocks
Don't Forget These!
Take a note of these tips.
Location, Location, Location. For many sites this is the most important defining keyword.
Don't forget misspellings! Many of you will have sites that contain keywords which are commonly misspelled. Include these misspellings in areas that are not visible to the viewer.
Use tense to your advantage. Many spiders can read the root of a word (i.e. some spiders will read "boat" from the words "boats" and "boating").
Don't forget that some things are known by more than one word or phrase. Look for areas where you can use use both. (i.e. DHTML and Dynamic HTML).
Hopefully this may help you get your website ready.
All subjects I use that are not my own, I had received permission from the holder to use and post. Trouble is, this info is a bit old and somewhere in my old computers, I do have the permission e-mail.
Keywords and Keyword Phrases 
