I think there are a few threads on the topic ( submiting to mags/news papers) already....tips, step by step, member experiences etc.
you can run adetorials ($/$), in general they work.
for free Hype exposure, thats hard to come by. I think when your stuff is well exposed on a site, retail stores etc... and the designs are on the top of the "trend wave" or "unique" relating to current happening stuff, when exposed, there is a good chance a fashion editor may see it, get an idea and do something with it.
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