Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
and articles for selling from your website. As well as increasing traffic and sales from your website.
Id like to know what books/articles you got the most information out of, what books/articles you found most helpful.
We have decided....after months of going in circles....to "not" go into a visible shop location, but build our website, and web business. Changes are being made to the website, and design centers are going to be plugged in hopefully within the next month or so.
We have been fairly successful, but we are seeing key items being viewed, but not bought. Let alone contacting us about it.
So....any literature you can point me to would be wonderful.
It was a long dry read (sometimes tedious and boring), but an awesome detailed explanation of how Suburu got it's start and some marketing trials they went through. It really got into depth about how marketing firms work and such. I don't know if it would help in this situation, but it was an interesting read.
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I started with my existing business. I already had business contacts that were linked to groups
I have not had time to develop the web site (but, I have the site). I am too busy selling, making signs and shirts. When I have the time, I will get to the site. Until then, I just don't have the time to have the Internet site running.
These are more general marketing books, nothing to do with websites or t-shirts, but both are good reading. Your Marketing Sucks by Mark Stevens and Marketing Outrageously by Jon Spoelstra. I really enjoyed the Referral of a Lifetime by Tim Templeton also, awesome book.
Thanks everyone!
Ive made a list of everything that was mentioned here. Also from the links you provided Rodney. But alot of these books I already own, and they work amazing.
I need something that teaches me how to get and keep internet customers. Any mailing campaigns I have done have not been successful. Obviously I am not doing something right. We do yahoo advertising, and it has worked very well for us....but there has to be more we can do. Isnt there?!?!
Thanks everyone!
Ive made a list of everything that was mentioned here. Also from the links you provided Rodney. But alot of these books I already own, and they work amazing.
I need something that teaches me how to get and keep internet customers. Any mailing campaigns I have done have not been successful. Obviously I am not doing something right. We do yahoo advertising, and it has worked very well for us....but there has to be more we can do. Isnt there?!?!
Byron, we had a brick and morter store about 4 yrs ago. But the landlord was the only one making money. We are actually going to go look at a space this afternoon. Unless its "perfect" we want to spend the $$ we would be putting in overhead into the website. Ultimately I do not want to rely on local business. When the time comes I want to be able to pick up my pc and heat press and move anywhere in north america and not have it affect my business. Thats the goal anyway.
Byron, we had a brick and morter store about 4 yrs ago. But the landlord was the only one making money. We are actually going to go look at a space this afternoon. Unless its "perfect" we want to spend the $$ we would be putting in overhead into the website. Ultimately I do not want to rely on local business. When the time comes I want to be able to pick up my pc and heat press and move anywhere in north america and not have it affect my business. Thats the goal anyway.
I like the sound of that goal It's nice to have a flexible business (if that's your priority).
Also subscribe to the newsletter and articles on that site. They have some great info on making your site effective and writing good copy for your site:Articles
"It was the best of times, it was the worst of times"
LOL! It was like one of those movies that you start to watch and it is not really that well done, it is a boring weekend, and there isn't anyhting else better on tv, but you want to see how it plays out, so you watch it anyway. I thought it was neat to see what when on in the background and also how Suburu got it's start here in America, but it was written boringly.
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