Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
4. Outdo the competition. If you are a dry cleaner, and ABC Cleaners down the street is offering 20% off to new customers, give your regular customers 25% off as an incentive to stay loyal.
ALL ENGINES STOP!
What does that have to do with getting new customers? Also, letting your competition or your customers set the price commoditizes your product and once that happens you might as well pack up and go home unless you do so much volume that you can still make a lot of money.
What does that have to do with getting new customers? Also, letting your competition or your customers set the price commoditizes your product and once that happens you might as well pack up and go home unless you do so much volume that you can still make a lot of money.
Good question. The only thing I could make of it is this: It will keep your customers from going to another place, and therefore keep that business. If you reward your customers, they will spread the word about what you are doing and then bring in new customers, who will not get the discount, unless they stay loyal.
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