Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
anyone know how to obtain stats and other info to do market research? senario: i want to make t shirts for people with short thumb nails in bird flu village.
i want the info below but do not know how to obtain it.
what is the population of short thumb nailed people in BFV?
how many short thumbed nailed people move to BFV a month, year, every 5 years?
what is the average income of short thumbed nailed people?
short thumbed nail people usually buy purple t shirts SO,
how many purple t shirts are sold in bird flu village?
what is the average price paid for these purple t shirts?
i think yall get the message. where do i get demographic stats and such? ALSO, is there research on consumer spending on clothes available for specific regions? i.e. -- west bum flunk sells 98 million dollars worth of "urban apparel" a year.
I'm also looking for hard data and found the Infomat reports seem to have what I want. I'm looking for people that would be interested in buying and sharing this report: The Usa T Shirts Market Research Report.
(It's expensive)
If anyone is interested in buying this with me, let me know.
This is both very informative and also one of the most imaginative posts I've ever read.
Quote:
Originally Posted by VOLCY
anyone know how to obtain stats and other info to do market research? senario: i want to make t shirts for people with short thumb nails in bird flu village.
i want the info below but do not know how to obtain it.
what is the population of short thumb nailed people in BFV?
how many short thumbed nailed people move to BFV a month, year, every 5 years?
what is the average income of short thumbed nailed people?
short thumbed nail people usually buy purple t shirts SO,
how many purple t shirts are sold in bird flu village?
what is the average price paid for these purple t shirts?
i think yall get the message. where do i get demographic stats and such? ALSO, is there research on consumer spending on clothes available for specific regions? i.e. -- west bum flunk sells 98 million dollars worth of "urban apparel" a year.
I'm also looking for hard data and found the Infomat reports seem to have what I want. I'm looking for people that would be interested in buying and sharing this report: The Usa T Shirts Market Research Report.
(It's expensive)
If anyone is interested in buying this with me, let me know.
I've seen this report and read it pretty thoroughly. I don't think it's worth anything near what they're asking for it. Most of the important things you can find out yourself, just by doing some "grunt" work. It's not that hard to find if you know what you're looking for.
But, if you happen to have $1,200 dollars lying around, and not a lot of time on your hands, knock yourself out!
I can't imagine how to find this info. I spent about a week last year looking for industry and market share information and couldn't find any. Do you have any facts from the report that you'd be willing to share (market share info etc.) I have several questions I need to answer for my business plan.
I can answer some of your questions here, so that others may get the help also.
If you have something that's VERY specific, PM me and I won't mind helping at all.
THANK YOU SO MUCH for responding to my message. Posting here is great, unless you feel I'm being too detailed. Mainly, I'm looking for information about the t-shirt market in terms of consumer breakdown and sales trends.
Here are a few questions off the top of my head. I may have more, but this is a lot for right now. Some of this information I have conflicting answers to, so I'm putting them down here as well.
1. What are the age breakdowns of consumer buyers. (i.e. 18-25, 25-35 etc.)
What is the largest consumer buying market for *blank* cotton t-shirts, in terms of age, demographics and gender. How many t-shirts do these consumers buy each year?
2. What is the largest buying market for *fashion* (silkscreen, printed etc.) t-shirts, in terms of age, demographics and gender. How many t-shirts do these consumers buy each year?
3. What is the fastest growing consumer market for the t-shirt industry? Are men buying more t-shirts now than women?
4. Is the market for children's t-shirts growing?
5. In terms of women's t-shirts, has there been a decline in standard t-shirt design. In other words, are t-shirt bodies with unusual necklines, capped sleeves etc. doing more business in the younger female market?
6. What are the most successful price points in terms of a mainstream audience (18-35, 30-50K per year).
7. What is the market share of the t-shirt industry within all of fashion? Has this share grown in the past 5 or 10 years?
8. In terms of retailers, what is the size of the boutique market and how many blanks and fashion t-shirts are sold in the US each year? Is there a breakdown of the market for those sales?
9. What is the percentage of retailers that purchase from tradeshows? What is the percentage that purchase from catalogs and other sources?
10. What is the percentage of conusmers that purchase t-shirts online?
11. How much of a consumer interest is there in organic, fair trade and ethical t-shirt purchasing? Is there any growth in the ethical market (in terms of percentage). **I have the figures on American Apparel
You do have some specific questions. Well, I know that the answers to most of those questions can be found without spending the $1,200. But, you will have to dig for it.
I can help with a few of these, but it's going to take me some time.
Hi, I'm new to the Tshirt forum (so bear with me if I'm treading on toes here). I'm very impressed with the general standard and scope of Q&A (this thread in particular). I'm trying to find a source of information for the size and growth trends for the UK T shirt market. Ideally I would like data on the previous 3 years. Big simple questions initially, i.e what is it £ worth? how many item sold? is it growing, shrinking or static?. I realise this is the start to a larger, more complex set of questions, but these are the broad points that I need to cover to begin with... all help and advice will be much appreciated, many thanks..
Before getting bogged down in research and throwing a bunch of 'stats' into a business plan, what goals or answers are you searching for? I'm not trying to say that this is a feckless excercise, but I've seen many people get lost in data because they really didn't know the right questions to ask. Good questions to ask, at least in the starting phases of your business, what is your end goal? Are there others in the market who are doing something similar? If so, are they a public or private enterprise? If public, can I get year end reports, what are there marketing streams, target market, etc.?
Once you can answer some of these questions, then you'll get a handle on what information you need and can then focus your energy and time on getting real answers. Just my two cents, or perhaps five....
__________________ SBESite.com: Free blogs, forums, stores and more
how to do hard data market research 
