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Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

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Old March 20th, 2007 Mar 20, 2007 4:35:58 PM -   #1 (permalink)
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hi, just wondering what the average number of visitors to anyones site is, and what percentage convert to sales. i know numbers make sales, but just what sort of numbers? sorry for the vagueness, steve, odditees

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Old March 20th, 2007 Mar 20, 2007 5:04:17 PM -   #2 (permalink)
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Default Re: website stats

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Originally Posted by odditees
hi, just wondering what the average number of visitors to anyones site is, and what percentage convert to sales. i know numbers make sales, but just what sort of numbers? sorry for the vagueness, steve, odditees
Maybe you could start off by sharing yours

I've read that a basic conversion ratio for sites would be 1%. Below that is not so good (depending on the quality of your traffic). I've seen websites with much higher conversion ratios (like 1 in 15 or so).

If you search the forum for conversion, you may find more interesting stats.
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Old March 20th, 2007 Mar 20, 2007 5:14:09 PM -   #3 (permalink)
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my traffic is low as i have just started out, typically 20 - 30 unique visitors a day. god knows where they come from! i have done no marketing, due to my low number of designs. so i'm really wondering, am i 'pissing in the wind'? i'm not looking to conquer the world, just wondering how much effort to make.

i heard the 1% conversion ratio before, but dont really know how you judge the quality of your traffic?
 
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Old March 20th, 2007 Mar 20, 2007 5:33:02 PM -   #4 (permalink)
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Default Re: website stats

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but dont really know how you judge the quality of your traffic?
If you're getting random visitors from a myspace page or basically any "untargetted" traffic, then it won't convert as well as say an ad in a targeted newsletter or website or a search engine referral where a person types in something like "odd t-shirts" and finds your site (when they are looking for something specific that you have on your site, that's a higher quality visitor).

Quote:
god knows where they come from!
You should be using Google Analytics, or some other type of free tracker to make sure you know where the visitors are coming from.
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Old March 20th, 2007 Mar 20, 2007 5:37:17 PM -   #5 (permalink)
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fantastic! and thanks. sorry for the links post, didn't read the rules, but have now.
 
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