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Discuss the various aspects of screen printing. Inks, speciality printing, print locations, durability, etc.

When should i open up my shop?



 
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Old November 29th, 2007 Nov 29, 2007 9:09:22 PM -   #1 (permalink)
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Default When should i open up my shop?

How many of you fellow screen printers operate out of your shops?

how did you know it was time to go from a home business to a storefront..?

do you have any tips for me from your experiences?


 
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Old November 30th, 2007 Nov 30, 2007 7:23:45 AM -   #2 (permalink)
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Default Re: When should i open up my shop?

I was in a basement of a house for 7 months or so, then I moved into an 1800 square foot warehouse this August. I love my shop.

You don't need a storefront unless you're doing retail as well. You'll pay a lot more for a storefront than you will for a warehouse/commercial type space, although at least in my experience finding a good warehouse was extremely difficult while I saw a lot of storefronts available (and the storefronts were way more expensive per square foot)
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Old November 30th, 2007 Nov 30, 2007 2:21:05 PM -   #3 (permalink)
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Default Re: When should i open up my shop?

I just read yesterday on entrepreneur.com that as a rule of thumb, your rented space should not exceed more than 6% of your net earnings.
So if you make $10,000 a month in profits then your rent should not exceed $600.00 a month.
 
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Old November 30th, 2007 Nov 30, 2007 3:14:41 PM -   #4 (permalink)
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Default Re: When should i open up my shop?

Quote:
Originally Posted by ironhead
I just read yesterday on entrepreneur.com that as a rule of thumb, your rented space should not exceed more than 6% of your net earnings.
So if you make $10,000 a month in profits then your rent should not exceed $600.00 a month.

well crap!! i'll be in the garage forever!!!!
 
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Old November 30th, 2007 Nov 30, 2007 3:21:47 PM -   #5 (permalink)
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Default Re: When should i open up my shop?

Quote:
how did you know it was time to go from a home business to a storefront..?
When the 4 bedroom 2 1/2 storey house with a family of 3 gets tooooooooooo small!!

Or when the equipment you want to order wont fit thru the door

Quote:
So if you make $10,000 a month in profits then your rent should not exceed $600.00 a month

Quote:
well crap!! i'll be in the garage forever!!!!
LOL
 
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Old November 30th, 2007 Nov 30, 2007 3:51:04 PM -   #6 (permalink)
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Default Re: When should i open up my shop?

Quote:
Originally Posted by ironhead
I just read yesterday on entrepreneur.com that as a rule of thumb, your rented space should not exceed more than 6% of your net earnings.
So if you make $10,000 a month in profits then your rent should not exceed $600.00 a month.
Kinda-like a chicken&egg situation. You expect to increase your earnings when you move to a storefront anyway, but you will never know how much unless you take the plunge. Anyway, I think the 6% is too low. As long as you get a decent increase in net earnings when you move to a shop, then I would say it's worth it. A lot more of oppurtunities will come your way when you have a better location. Of course, a lot more hours to spend too!
 
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Old November 30th, 2007 Nov 30, 2007 4:17:58 PM -   #7 (permalink)
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Default Re: When should i open up my shop?

Quote:
Originally Posted by vctradingcubao
Kinda-like a chicken&egg situation. You expect to increase your earnings when you move to a storefront anyway, but you will never know how much unless you take the plunge. As long as you get a decent increase in net earnings when you move to a shop, then I would say it's worth it. A lot more of oppurtunities will come your way when you have a better location.
I'd agree with this to an extent but it's a big chance someone is taking if they spend all their money just to hope that it is going to work for them.
I think if someone is feeling a litlle uneasy of spending their hard earned money on a new shop then the 6% rule might not be a bad rule to go by.
 
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Old November 30th, 2007 Nov 30, 2007 5:13:23 PM -   #8 (permalink)
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Default Re: When should i open up my shop?

Quote:
Originally Posted by brent
I was in a basement of a house for 7 months or so, then I moved into an 1800 square foot warehouse this August. I love my shop.

You don't need a storefront unless you're doing retail as well. You'll pay a lot more for a storefront than you will for a warehouse/commercial type space, although at least in my experience finding a good warehouse was extremely difficult while I saw a lot of storefronts available (and the storefronts were way more expensive per square foot)

Hey Brent just curious to know if you did your own website? cuz i need to get mine together and i like your layout it simple and right to the point.....Kudos on the site and by the way moving to your own shop in seven months sounds like a great accomplishment. Congrats. Do you have pics of the shop i would really like to see your display layout.
 
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Old November 30th, 2007 Nov 30, 2007 6:04:27 PM -   #9 (permalink)
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Default Re: When should i open up my shop?

Quote:
Originally Posted by macmiller
well crap!! i'll be in the garage forever!!!!
ME TOO~~~~ Wanna share a garage....hehehe
 
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Old December 1st, 2007 Dec 1, 2007 5:33:03 AM -   #10 (permalink)
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Default Re: When should i open up my shop?

I think that $600 figure totally unrealistic. You'll need a location with good foot traffic and exposure to do $10k/month, and rent for a location like that could be in the thousands/month. If you are making $10K and it is mostly internet sales, thats a different story. On the other hand, if you're business is mostly internet, you might as well save the rent and work from home, unless you need the space. A retail location won't get you any more internet sales.
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Old December 1st, 2007 Dec 1, 2007 5:46:34 AM -   #11 (permalink)
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Default Re: When should i open up my shop?

The BIGGEST mistake screenprinters make is getting too big too fast. Once you have a good base of loyal customers, you will know when to move up to something bigger.
 
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Old December 1st, 2007 Dec 1, 2007 5:48:00 AM -   #12 (permalink)
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Default Re: When should i open up my shop?

Keeping overhead low is another key to getting off to a good start.
 
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Old December 1st, 2007 Dec 1, 2007 5:16:54 PM -   #13 (permalink)
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Default Re: When should i open up my shop?

I wonder if the article mentioned stated whether that was retail or commercial type businesses or if it even matters.
 
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Old December 1st, 2007 Dec 1, 2007 8:16:26 PM -   #14 (permalink)
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Default Re: When should i open up my shop?

The 6% sounds nice, I don't think it's impossible, though difficult. We are currently right at 12% (24,000 a year rent against 200k in sales) though I would love to see the sales rise. Bad bad BAD news though, we just found out this week our lease is about to increase on Jan 1, and I don't forsee the sales rising to match it, being an election year. But we'll see what happens.
 
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Old December 1st, 2007 Dec 1, 2007 9:14:05 PM -   #15 (permalink)
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Default Re: When should i open up my shop?

i understand the whole starting too big too fast but im trying to figure out a solution to my problem. I live at home with family and i print in the porch but its so tight in there that i dont have space for a conveyor dryer which forces me to use the flash unit. the reason i was looking towards getting a storefront was for more space to operate and i figured that it should increase sales because of the everyday exposure to daily traffic.... i know that im not gonna survive off of screen printing alone so i was looking into providing promotional products such as business cards, pens, key chains, mugs,mouse pads...etc...

not to mention i was thinking of selling discount clothing such as joggers, blank shirts, tank tops, socks, and boxers. which is why i was looking for a shop with about 2000 sq. feet where i can divide it one side for printing and the othe for sales.

I dont know im confused dont know what to do...lol
 
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