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Discuss the various aspects of screen printing. Inks, speciality printing, print locations, durability, etc.

Process Printing



 
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Old October 10th, 2007 Oct 10, 2007 1:22:51 PM -   #1 (permalink)
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Default Process Printing

I was wondering... Do you charge more for printing Process or Simulated Process jobs? If so, how much more (as a rough percentage....I'm not asking for specifics of your pricing) I have a small screen printing business that I have owned for over 3 years. I have never attempted process printing because it seems like too much trouble (and customer expense) for 12-48 pieces. At what quantity do you feel that the price becomes "right"?

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Old October 10th, 2007 Oct 10, 2007 7:05:14 PM -   #2 (permalink)
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Default Re: Process Printing

Personally i don't see any special reason to charge more for process color than for spot color other than the fact that the job probably uses more colors. At quantities over 100, $1 per color per shirt plus the price of the shirt. Of course orders smaller than 100 shirts need to be charged some sort of extra price per shirt. While at 100 shirts a process color job on a black shirt might cost $7.00 per shirt, the same shirt in a quantity of 12 might cost $12 per shirt.

Printing process color requires calibration and consistency. Separating process color is a relatively easy task, but some key decisions are left in the hands of the person doing the separation which can greatly influence the quality of the final separations. The primary issues is the creation of a mask and how much black generation to perform along with which, if any, photoshop filters should be applied prior to outputting.

Printing process color demands consistency, but once the process is under control good results are almost automatic.

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