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Isn't it very risky?



 
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Old January 22nd, 2009 Jan 22, 2009 12:41:38 AM -   #1 (permalink)
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Default Isn't it very risky?

Isn't it very risky to buy X number of shirts from printmojo unless you already have plenty of experience and have a very good idea of what sells and how you're going to sell it?
They make you buy a minimum of 15 shirts or something like that, right?

Did any of you order a bunch of shirts from them as a newbie and still manage to sell them all?
 
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Old January 22nd, 2009 Jan 22, 2009 3:57:54 AM -   #2 (permalink)
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Default Re: Isn't it very risky?

I've not even checked out PM yet, but I imagine if you had approached bars, restaurants etc. and got a "bite", had a design approved and then agreed a number of shirts to supply, then it would make a lot of sense to use a company like that as opposed to the print on demand model.

But for what I do (occasional sales on the side of my websites where related to my niche content), yes, it would be too risky. For me the big issue is shirt sizes. Why order x copies at L when you know, just know, your first four orders will be XXXL or XS?
 
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Old January 22nd, 2009 Jan 22, 2009 2:54:47 PM -   #3 (permalink)
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Cool Re: Isn't it very risky?

Quote:
Originally Posted by Bougie
Isn't it very risky to buy X number of shirts from printmojo unless you already have plenty of experience and have a very good idea of what sells and how you're going to sell it?
They make you buy a minimum of 15 shirts or something like that, right?

Did any of you order a bunch of shirts from them as a newbie and still manage to sell them all?
If you buy 15 how many do you have to sell in order to break even is the question you should be asking yourself. I'm sure you will make more per shirt buying 15 at a time than 1 at a time. Its just a different business model. Plus if you can not afford the money for 15 shirts or the committment to sell them maybe you really shouldn't be in this business. Lots of people are sold on the idea of easy money, but most that make money also took the bigger risks.

Like the old saying, "Nothing Lost, Nothing Gained."

Good Luck to you though in your adventure...
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Old January 26th, 2009 Jan 26, 2009 3:34:38 PM -   #4 (permalink)
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Default Re: Isn't it very risky?

Quote:
Originally Posted by Bougie
Isn't it very risky to buy X number of shirts from printmojo unless you already have plenty of experience and have a very good idea of what sells and how you're going to sell it?
They make you buy a minimum of 15 shirts or something like that, right?

Did any of you order a bunch of shirts from them as a newbie and still manage to sell them all?
The minimum is 25 t-shirts per design.

Yep, there's definitely a risk (although the risk is the same if you went to your local screen printer and got 25 t-shirts printed).

Print on Demand has much less risk and overhead.

However, some people specifically want to sell screen printed t-shirts to their customers (which you can't get "on demand"), so for those people, they make look into screen printing companies that also offer fulfillment.

Quote:
and how you're going to sell it?
That should be something that any clothing line/startup t-shirt company should figure out before they get start selling t-shirts.

A strong marketing/advertising plan will be a key to success whether you are using a print on demand fulfillment place like CafePress/Zazzle/Spreadshirt/Printfection or whether you use a company that does screen printing with fulfillment like PrintMojo/TaglessThreads/MyFashionLab, etc.

For established brands like bands, online communities, corporations, it's a much easier choice since you already have the traffic and potential customer base. However, startups can and have succeeded using a screen printing based fulfillment option.
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