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dudenukem · April 28th, 2007

I have a customer wanting 50 dark shirts. They want me to heat press a 4"x4" small graphic on the upper left chest and a large two color lettering and graphic on the back...I'm using Thermoflex and cutting with my plotter...
I can't seem to find a price to charge per shirt...a 27yd roll of Thermoflex cost me $155 and the shirts are $2.14ea. I have added the price x 1.8 to the original shirt price to extract a profit of about $85 so far, but how do I figure that in to the Thermoflex, it sells at $5.65yd.....I'm confused??????

badalou · April 28th, 2007

You need to know how many square inches you are using per design. If it is costing you$5.65 per yard that is 540 sq. inches (15 x 36)or $.01 cents an square inch. So if you design is 10 x 10 then you cost per design is $1.00 but because thermoflex is only 15 inches you are going to have to gang the 4 x4 designs on the same row. So you get 2 - 4 x4 and 1 10x10 and scrap left over. so use 15 x 12 (to cover margins) or $1.80 per shirt vinyl usage. So $1.80 per shirt vinyl and $2.14 for shirt you cost is $3.95 per shirt. You said your profit was 85.00 so that was about $1.70 per shirt... No way with the work you are going to do weeding. I would sell and do sell my one sided vinyl shirts for $8.00 and 2 sided for $12.00. I just did 56 shirts for $650.00. I used multicut vinyl. I used 23 yards of vinyl. Lou

guest3300 · April 28th, 2007

We try not to compete on price but on service, quality and speed of delivery. We can turn an order in less than 24 hours for stock blanks (dictated by demand and changes constantly) which makes our customers willing to pay more for our products.

For full color printed shirts, the price should be over $10 per shirt unless the order is for 10K or more. We had a shirt done at a screen printer 2 years ago with 5 colors on the back and 4 on the front for just under $8 a shirt for 1000 shirts. There is no way someone is doing 'full color' for the price you suggested unless there is something not being said.

dudenukem · April 29th, 2007

So your saying that I need to charge at least $12 per shirt for finished product, in this case 1 color 4x4 on the front and 2 color 10x10 (total size) on the back ??? I was close, i figured $13 per shirt, and the customer expects something around $6-$7 per shirt.....I guess he thinks I can "cut him a deal" since he says I can put my company logo and ad on the sleeve.
I also called a friend who screen prints and he told me he can do all 50 shirts for a total of about $340. What should I do in this case?

badalou · April 30th, 2007

Remember we were talking about vinyl. Screen printer can charge less.

Heaven1 · May 9th, 2007

Quote:

Originally Posted by dudenukem


	I have a customer wanting 50 dark shirts. They want me to heat press a 4"x4" small graphic on the upper left chest and a large two color lettering and graphic on the back...I'm using Thermoflex and cutting with my plotter... I can't seem to find a price to charge per shirt...a 27yd roll of Thermoflex cost me $155 and the shirts are $2.14ea. I have added the price x 1.8 to the original shirt price to extract a profit of about $85 so far, but how do I figure that in to the Thermoflex, it sells at $5.65yd.....I'm confused??????

Some of your post is confusing, the graphic on the back part. Is it the same as the graphic on the front or is it two-color like the numbers? The size of that graphic is important in your pricing also.

I would sincerely doubt that your screen printer is going to do all this (and in two-color) for the price he gave you. I think that the final may include some screen and art charges. All that being said, my rough estimate for you would be $8 per shirt unless the graphic on the back is large/2-color. that is double the shirt price and double your viynl cost with a fudge figure.

dudenukem · May 10th, 2007

A friend and I are working close together with a customer who wants some baseball jerseys made. He is going to screen print an image on the front, and he wants me to heat press the names in 2" lettering across the shoulder and the 8" numbers on the back in white....I figured it will take 10yds for all 22 jerseys....and ideas on how to price this out ????

gettin' my feet wet here.....need some advice.....

salisha · April 4th, 2008

Wow..things are inexpensive in the states or whereever you guys are? I charge $20 for a t-shirt with the design o wording of their choice. I use thermoflex and its more than $155 / 27 yard roll up here. I think the main difference is I go to them. They don't have to come to a store or anything. Nobody batts an eye at the price though.

deChez · April 5th, 2008

A couple of things here:

If you can get the shirts screen printed for a lower cost than cutting and pressing vinyl, why not send them out to be screen printed or use plastisol transfers? I wouldn't dream of using vinyl for 50 shirts -- it would take so much time that I couldn't possibly make any money on that.

You think $13 each is too much for a custom shirt? Your customer wants custom shirts for $6 each? Get in the drivers seat and give them the price you need to charge to make a fair profit. If they think it's too much, then let them go somewhere else -- they have no value for the craft, skill, or the fact that it's a freaking custom shirt.

And finally, I just have to say it once and for all. And if everyone on this board hates me for it, fine. How on earth do you people think you can start and run a successful business if you can't even figure out how to price the one thing you're selling?

fourfatcats · April 5th, 2008

We do both screen and vinyl at my shop. If it were me, I would opt for sourcing a job this size out to be printed, price it for profit, and have time to make profits in-house working on something else at the same time.

salisha · April 5th, 2008

Pricing T shirts isn't easy. THere are a lot of components to figure out. I agree you must have a base price and work from there. Then get SET prices and ALWAYS use them. When the customer comes in refer to your list, so they know its a set price. Its no good if they come in and get different prices everytime. I don't know...just my thoughts.

deChez · April 5th, 2008

Yes, there are many factors that go into pricing, which is why the customer will probably never get the same price every time.

While I have published price lists, I make clear that these are guidelines, and based on 1 specific shirt, size small to xl.

Pricing always depends on the specs of the individual job -- which shirt, vinyl or plastisol, how many colors, complexity of design, quality of their artwork, quantity, etc.

charles95405 · April 5th, 2008

With the price your customer wants to pay...direct him to your nearest competitor..let the competitor take the loss...as it surely will be at the price you want to charge. Remember this is a business...not a hobby..business!!! and you should charge accordingly...whether you have a shop, in your garage or on the kitchen..it is business and you have to have a profit...why should you subsidize someone's desire.

2nd thing...with this size job I would certainly outsource...either screen printing or plastisol...you could gang up the smaller image...and be home free...or if you must use your cutter...do as Lou suggest..charge by the amount used and then add your labor costs..

COEDS · April 5th, 2008

I agree if you are not chargeing for what you do, then what you do is not worth chargeing for. I want you to always remember profit is not a dirty word. All business' are designed to make a profit. You don't go in to kmart and bargin with them on the price of a garment. You should set your price and stick with it. Good luck........ JB

TSW2005 · April 5th, 2008

I would love to know where you can buy Thermoflex (thats the more expensive for nylon) for $155 for 27 yards?
Up here in New england its $42.50 for 5 yards. $42.5 x 5.5 =$233.75. You might save 10% for bulk, but thats about it. And we buy 3-4 rolls a week. Thats almost $80 difference or in our world 10 yds.

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vinyl pricing questions: how to price jobs for customers