Solmu

Quote: Originally Posted by rabid I do know that a few people who buy products like mine from retail (not everything is screened) told me they don't pay attention to the difference between the two processes and actually expect some of the designs to break down at some point in the future.

There is definitely a (financially significant) segment of the market that view t-shirts as very disposable. You buy something because it's funny and cool, and by the time it wears out (even if that's only after six weeks of intense wear) you're sick of the joke, or the look, or it's no longer fashionable. This group tends to think of everything as disposable (including their money) so they're easier to convince to part with their cash; if you make a satisfying product they'll also come back looking for the New Thing when the old one is no longer wanted.

Depending on your demographic this can work in your favour. Part of the problem is that the disposable tee portion of your demographic will most likely never make up your entire market, so you run the risk of still annoying a large number of your customers.

It's also worth noting that a lot of people don't bother washing their tees properly, and if you don't wash a screenprinted shirt properly it might as well have been a heat transfer - either one will look like crap if you abuse it in the wash.

 

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