A couple things to think about when you are setting your prices.
What does it really cost to make the shirt.
Don't forget all the overhead expenses. Look at your stack of bills for a list.
What is the perceived value of the shirt.
What are the customers willing to pay? Some people are just cheap, don't listen to them. Would they pay $14.95?, $19.95, $24.95? Is there something special about the shirt that will make it worth more?
Keep it simple, the customer won't buy what they can't understand.
If you price every single shirt with a unique price, the customer's brain will shut down and they won't be able to make a decision. Group your shirts into prices that make sense. (2XL add $2, 3XL add $3)
I'll post more details later, I've got to run.
