Hi Matt,
Welcome to the forums!
Greg is right. Also it depends on the circulation! If you want to reach a certain amount of readers say 1000-5000 readers (community publication), 5000-15,000 readers, or 20,000-50,000 readers or more. Prices vary in the size of the ad, where the ad will be placed, say its in the front page, or 3rd page, back cover of the publication?
Is it text? color? black and white? logo with web address? pictures of models and web address? etc.
It varies. You are looking at $5,500-$25,000 off the top...Hey if you have the cash, do it. As Greg said, try advertising online, see where it goes. When you are drafting your marketing plan, you should add that your company will look into advertising as well and provide an approximation. Investors want to see a detailed cost breakdown.
Call or email the publications and inquire. Once they provide you with numbers insert them in your marketing plan. List them one by one with bullet points so that your prospective investor can glance at it and make his/her own analysis. I find that they do not like to read long sentences. LOL! Keep it short, to the point and detailed.
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Originally Posted by TiGeRpAw_31 |  | | | | | | | | | Hello Everyone. I am new here, have been reading a lot of posts here for a while, but this is my first post. I have a few questions for anyone with the knowledge or willing to help me out. We have been looking (and I stress just LOOKING) into starting up a clothing company that would be geared towards action sports.
We have been doing massive amounts of research on this for a while now, and as of right now if we decided to do this it would definately be on a considerbaly small scale. Over the past few weeks we have been trying to put together a possible marketing plan. As of right now our marketing budget would only allow a few thousand dollars, but just yesterday we talked to a few people with considerably deeper pockets who may be interested in investing in this company if we decided to launch it.
After we put together this rough marketing plan we decided to start another one that would be for a larger budget. My question is does anyone know exactly what it might cost to place a half or full page ad in a national magazine? The one's we would most likey be looking into would be major snowbording, surfing, motocross, bmx, and skating zine's.
I did do a search on here for possible answers to my question and I found a few good threads, but was wondering if anyone else had a perspective on this. We haven't contacted the magazine's directly yet because we aren't even sure if this is going to get off the ground or not, maybe calling them is the only way to find out, but figured I'd give it a shot here. Any input or advice would be appreciated.
Thanks
Matt | |  | |  | |