 Re: Affliction Marketing?
first from what i have seen most of their shirts are in the 30-40 buck range. Thats a huge differancemarket between the to. 30-40 is for fasionable people and 100 bucks are for rich people. One reason they can sell for that price is because they are well know but not everyone is wearing their product which gives it a little bit of rarity feel when you wear it. They sponsor some big time fighters. When people see rampage jackson (think he is an affliction fighter) they want to buy it and since he is a big time athlete it makes people want it more and they are willing to spend more. plus the graphics are usually highly detailed and have a hand drawn feel. I am not sure if all of them are done by hand or not. The graphics are usually a full front graphic and just look plan cool. It takes many factors to beable to sell a shirt for that price. |