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Old July 14th, 2008 -   #9 (permalink)
Rodney
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Default Re: Forum to support brand: Yes or No?

Quote:
I have never seen a successful forum run by a company for its customers. If someone out there has an example for me, I'd love to see it. All the ones I have seen are ghost towns or on their way to becoming one.
Would the threadless community/blogs be considered a successful forum run by a t-shirt brand?

Quote:
The forum on Rodney's t-shirt site has over fifteen hundred members and over twenty thousand posts. I've never used it, but going by the numbers it looks like a success.
I don't think I'd call the forum on my t-shirt brand a success (not talking about t-shirtforums here ) It's probably closer to ghost town than I would like. I learned a lot about what NOT to do there.

I But it does sort of go along the same lines of what Joe is talking about (and what Jasonda is talking about).

If you can fill a specific niche, then it has the potential to work. Instead of "funny stuff" or "movies", I would focus on "events" and local themes. That might give you a better niche to work from and it's possible it could start to cover other areas later.

But Jasonda is very right, running a forum takes a lot of time and effort to really be done right. It does have the potential to take valuable time away from your t-shirt business.
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