 Forum to support brand: Yes or No?
Forum to support brand: Yes or No?
Ok experts, I need your advice here.
I have a brand for funny/offensive shirts in Spanish. I have been testing the name and people like it as it fits the idea very well. The thing is that I have been thinking about making a forum with that name too. The forum will not be about the shirt brand only. I mean, I will promote there and there will be a section for it, but I am thinking about making a forum about funny stuff, jokes, crazy news and pics. I would also have sections for parties and events, movies and music and and general stuff my target market like. So basically, I want to have a community of people looking to have fun, meet new people, know about upcoming events, etc. and at the same time promote the brand.
What keeps me thinking is that I dont want them to think they are buying a promo shirt. I mean, I wouldnt buy a shirt with the Pepsi logo on it, I expect to get it for free as I am promoting a cola brand. You know what I mean. The difference is that my shirts wont have a promotional look, nor will have an url or anything like it, just cool, funny/offensive designs.
What do you think? Will it be helpful or not?
Joe |