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Originally Posted by Jasonda |  | | | | | | | | | 1. Is the .com domain available? Seriously, if it's not, just forget about it. | |  | |  | |
I killed
many viable brands at this stage (a lot of which were just being sat on by squatters, not in actual use), which is why first time around I settled for something so crappy.
The one I eventually selected was one of those "I'll check just in case" domains I didn't actually expect to be available: those are awesome. If you
expect the domain name to be available before you even look it up, I think you're in danger of having chosen something too obscure.