T-Shirt Forums - View Single Post - False starts, re-launches, and renaming: starting a t-shirt business.

Solmu · June 11th, 2008

I think to prospective new business owners it can often appear like successful companies have sprung fully formed like Athena from the head of Zeus. It's daunting starting your own business, but personally I suspect false starts are rather more common than people realise. Success comes with time, and often a generous dose of re-writing the business plan.

It's those false starts I'm particularly interested in hearing about, and I think many new members would find reassuring. It's not so much those successful businesses that you decided to branch out from, or the career change you decided to have that informed your current business. How many people changed their name six months into trading? Or fell flat with their first attempt(s) and then went back to the drawing board?

I did. It took me a long time to come up with a brand name I was happy with. For a while I had settled on something I didn't even particularly like, and as a result things just weren't coming together. Eventually something came to me in a flash of inspiration, I scrapped the first idea, and moved onto the second. In doing this I rarely arrive at an idea I like without first discarding one I don't.

So, how about you guys? Did inspiration strike and it's been a straight road ever since? Or have you changed your name so often you can hardly remember them all?

June 11th, 2008	- #1 (permalink)
Solmu Moderator Certified T-Shirt Junkie You can call me: Lewis Member Since: Aug 2005 Location: Melbourne, Australia Posts: 8,267 Thanks: 4 Thanked 187 Times in 160 Posts	False starts, re-launches, and renaming: starting a t-shirt business. I think to prospective new business owners it can often appear like successful companies have sprung fully formed like Athena from the head of Zeus. It's daunting starting your own business, but personally I suspect false starts are rather more common than people realise. Success comes with time, and often a generous dose of re-writing the business plan. It's those false starts I'm particularly interested in hearing about, and I think many new members would find reassuring. It's not so much those successful businesses that you decided to branch out from, or the career change you decided to have that informed your current business. How many people changed their name six months into trading? Or fell flat with their first attempt(s) and then went back to the drawing board? I did. It took me a long time to come up with a brand name I was happy with. For a while I had settled on something I didn't even particularly like, and as a result things just weren't coming together. Eventually something came to me in a flash of inspiration, I scrapped the first idea, and moved onto the second. In doing this I rarely arrive at an idea I like without first discarding one I don't. So, how about you guys? Did inspiration strike and it's been a straight road ever since? Or have you changed your name so often you can hardly remember them all? __________________ Ceci n'est pas une autographe.
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