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Old August 12th, 2006 -   #1 (permalink)
sagacitee
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Default How Prominent Should Branding Be?

Hi folks,

I am working on some shirt designs, and wondering how prominent my branding should be on the shirts. Some people seem to opt for having little to no branding on their shirts, while others incorporate large logos, URLs, and the like. I'd like to have a substantial logo on the backs of my shirts (with the main design on the front), but I wonder how potential customers would react to having what is in effect an advertisement on their backs.

What are your experiences with branding your shirts? What do customers seem to like / dislike / not really care about as far as having your logo on the shirt? (In my case, people would certainly be buying for the design, and not for my branding - I mention this because I would think that this is not necessarily the case for some better-known brands.)

Regards,
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