Thread: Markups
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Old May 20th, 2008 -   #8 (permalink)
echopositive
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Default Re: Markups

Quote:
Originally Posted by yellowbrickroad
Thanks - I think you're right about zoos/museums. I was planning on having 2 lines - 1 w/organic t's, lots of colors, discharge process for the boutiques and upper end dept. stores and 1 w/straight cotton, less colors, maybe even straight screened for the zoos/museums.

I'll have to go around to stores and do some research.

Nina
hmmm... if you're into organic and aware of why going green is such an important trend, why would you consider doing traditional cotton just so you can sell them for less? in my opinion it waters down what your brand will be about -- sort of like talking out of both sides of your mouth. find a way to do it green at low cost and you can still make a difference... places like zoos and aquariums would certainly be drawn to eco-friendly options if you get the price right. you can actually get decent organic tees in good colors from anvil for fairly low cost. granted the dye process they use is likely not friendly, but at least its still organic cotton. and you can use less-toxic-than-traditional screening without doing discharge -- it costs less and is still a friendlier process than normal. jmho.