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Originally Posted by Rodney |  | | | | | | | | | Dave, please keep things professional without attacking other members  | |  | |  | |
Ill tell you what. I'll totally apologize-- and cheerfully, too-- to darryld if he can explain and support a couple statements he made:
1. How PPC (paying for keywords) increases the organic search rankings for any site. Of course, citations or links to respected docs on the web that support it. IOW, just because he sez so, don't make it true.
2.
"its very easy to get into the top 10 google results for anyone." LOL. If it was we'd all be millionaires already after reading a $15 "dummies" book on how to do it.
I think both those statements are pretty much BS and completely false. Both just further confuse the waters about SEO. Those types of statements are part and parcel of the reason most lay folks, like xeon for example, are baffled by SEO. There is so much wrong, outdated, and misleading information being continually pumped out by peops who really don't know what they are talking about.
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Originally Posted by Rodney | | | | | | | | | | It IS possible for a company to promote SEO service and STILL be actually providing PPC services to their client.
That is obviously what Darryl is talking about.
It may not be the ethical thing to do, but it's not something that is unheard of. | | | | | | |
right. But the OP, xeon, was asking about a company that sells DIY software to roll your own SEO. Here's the first line on their home page if he bothered to read it at all:
iBusinessPromoter (IBP) is a multi-award winning website promotion software tool. IBP helps you get high search engine rankings:
They don't do the work for you, hence there is zero chance of hidden PPC purchases. In fact nowhere on their site is a mention of PPC. So that whole line of thought is moot, OT, and just plain confusing to folks. It's a non-sequitor.
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Originally Posted by Rodney | | | | | | | | | | Some companies have been known to sell SEO services and actually be paying for PPC on those keywords hoping that their clients won't know that when they are now showing up in the top 3.... | | | | | | |
ah. now we're at the crux of my objections.
When you say "showing up in top 3", are you talking about top 3 in the "sponsored links listings" section, or top 3 in the "organic listings" section? Two separate and easy to distinguish listings. Buying your way to the 1st link in the "sponsored" section is NOT considered part of the "rankings" aka the organic results, aka serps.
Basically, are you two calling the "sponsored links" listings, "rankings", by mistake?
You both insist that somehow PPC "gets you into top organic rankings". I fail to see how a PPC campaign affects the organic listings. There is absolutely no direct or scientific evidence to support that -- unless you and he can cite some docs to back up your claims.
If you are a webmasterworld forum reader, you'd know that anecdotal evidence-- no proof, just many reports-- is that after starting a PPC campaign, many found their organic search results actually lower for their PPC keywords.
Here's a link to support my point that PPC does NOT affect rankings ( and I consider that site to be very reliable source of seo info):
Can PPC Listings Affect Organic Rankings? - Search Engine Watch
and here's a whole parade of google links about the 'PPC' relationship to 'organic rank'.:
PPC increase organic rankings - Google Search | | Quote: | | | | | |
Originally Posted by Rodney | | | | | | | | | | There is no need for the type of rude/flaming posts in this forum. It's not what these forums are about. | | | | | | |
Fair enough. But let's resolve the issues Ive noted above. If Im wrong, as mentioned, I will duely apologize to everyone involved and never be mean again.
However, having followed and/or particpated in the whitehat seo game for over 10 years, I have a pretty decent idea that some of the statements made were pretty misleading, or at the very least way off the mark.
dave