T-Shirt Forums - View Single Post

teejaystudio · May 9th, 2008

Congratulations Rachel! That's a huge, scary step!

Do you mind sharing your website url?

I'm launching my line this October at the Atlanta ApparelMart. It's local - so I save money - and it's an up-and-coming show. Hopefully I can get invited to the PREMIERE show when I send my samples in.

I used to design for a private label and we showed at Magic, Intermezzo, etc... it was a pretty well established line so the buyers were already aware of it. IMy plan is to do smaller, local shows for the first few and sell retail online. During that first 6 months to 9 months I will pour money into PR (press releases, blogging, marketing, advertising), web development, etc... to gain a following.

I have a niche market product, too - and I'm just afraid the larger shows won't have buyers that will be interested in my line at first. Early adopters will come from a local, boutique demographic and they have a tradeshow, but I have to have 10 of their demographic clients on the books before I can show at it. It is a catch 22, for sure.

May 9th, 2008	- #5 (permalink)
teejaystudio Forum Member T-Shirt Member You can call me: TJ Member Since: Sep 2007 Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: First Tradeshow experience Congratulations Rachel! That's a huge, scary step! Do you mind sharing your website url? I'm launching my line this October at the Atlanta ApparelMart. It's local - so I save money - and it's an up-and-coming show. Hopefully I can get invited to the PREMIERE show when I send my samples in. I used to design for a private label and we showed at Magic, Intermezzo, etc... it was a pretty well established line so the buyers were already aware of it. IMy plan is to do smaller, local shows for the first few and sell retail online. During that first 6 months to 9 months I will pour money into PR (press releases, blogging, marketing, advertising), web development, etc... to gain a following. I have a niche market product, too - and I'm just afraid the larger shows won't have buyers that will be interested in my line at first. Early adopters will come from a local, boutique demographic and they have a tradeshow, but I have to have 10 of their demographic clients on the books before I can show at it. It is a catch 22, for sure.
	Reply With Quote