T-Shirt Forums - View Single Post - How Long Did It Take Your First Batch Of Designs To Pick Up Sales?

mikelschwarz · May 4th, 2008

we're a little different than some of the other folks here since we aren't selling t-shirts, but rather, we are selling {under}shirts (keeping the web spiders from indexing us here).

we just launched 2 weeks ago and we've averaged a couple of orders per day since launch (we're happy about that). our primary sales channel is our website/online store and I've been spending lots of time on SEO-related (keywords, link building, etc.) activities to drive visits. Been experimenting with Google Adwords on about $100/month budget to see what ad copy drives the best impression-to-click performance and it also helps me understand what key words/phrases people use to get to our site.

Now that we've been live for a couple of weeks and have most of the bugs worked out of the site and the ordering process, I'm going to be spending the majority of my time scouring the internet for topics/discussions/sites related to what we sell. I've started posting on blogs (thoughtfully), trying to align ourselves with style sites that review the same type of products, and found some benefit in perusing questions on yahoo answers and contributing there. Ultimately my goal is to get placement by way of product reviews, blog posts, or inexpensive advertising on sites that link back to our site using keywords that are relevant to our product category (further helping in SEO). I've also found some high trafficked relevant style websites that have very inexpensive ad placement programs ($50/month).

I also started a topical blog on our site and have used feedburner to syndicate the blog out to the web. My hope is that I can continue to contribute to the blog every couple of days and build a destination that is categorically relevant to people interested in our type of product. Again, the goal here is that we build upon the SEO/SEM techniques.

I honestly don't know what the norm is, but I'm kind of glad that I don't. It keeps me from being "satisfied" with our daily sales and drives me to keep thinking of new ways to promote our brand and our product.

May 4th, 2008	- #8 (permalink)
mikelschwarz T-Shirt Lover T-Shirt Fan You can call me: Mikel Member Since: Apr 2008 Posts: 49 Thanks: 0 Thanked 10 Times in 8 Posts	Re: How Long Did It Take Your First Batch Of Designs To Pick Up Sales? we're a little different than some of the other folks here since we aren't selling t-shirts, but rather, we are selling {under}shirts (keeping the web spiders from indexing us here). we just launched 2 weeks ago and we've averaged a couple of orders per day since launch (we're happy about that). our primary sales channel is our website/online store and I've been spending lots of time on SEO-related (keywords, link building, etc.) activities to drive visits. Been experimenting with Google Adwords on about $100/month budget to see what ad copy drives the best impression-to-click performance and it also helps me understand what key words/phrases people use to get to our site. Now that we've been live for a couple of weeks and have most of the bugs worked out of the site and the ordering process, I'm going to be spending the majority of my time scouring the internet for topics/discussions/sites related to what we sell. I've started posting on blogs (thoughtfully), trying to align ourselves with style sites that review the same type of products, and found some benefit in perusing questions on yahoo answers and contributing there. Ultimately my goal is to get placement by way of product reviews, blog posts, or inexpensive advertising on sites that link back to our site using keywords that are relevant to our product category (further helping in SEO). I've also found some high trafficked relevant style websites that have very inexpensive ad placement programs ($50/month). I also started a topical blog on our site and have used feedburner to syndicate the blog out to the web. My hope is that I can continue to contribute to the blog every couple of days and build a destination that is categorically relevant to people interested in our type of product. Again, the goal here is that we build upon the SEO/SEM techniques. I honestly don't know what the norm is, but I'm kind of glad that I don't. It keeps me from being "satisfied" with our daily sales and drives me to keep thinking of new ways to promote our brand and our product. Last edited by mikelschwarz; May 4th, 2008 at 09:48 PM.
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