 Re: Branding Implementation ? - starting out, should you put your brand name on the front
I think the answer is both!
remember that Branding is a noun (concept)and a verb(action)...yes, nobody will buy it if they don't know who you are - UNLESS the logo is in a cool design...
you have to build a brand - that is what branding is about...you are building a base of people who will know your desings, your quality , your customer service, etc...until you are Timbaland, you have to build a bit slower..if you dont have the cash, you arent stopped! There are plenty of things you can do to market yourself and steadily build a fan base - even if its by word of mouth...think about it this way - Timbaland branded himself!!! No one knew who he was until he became a superstar producer, and now he is at the point that you just say Timbaland...
if you don't brand, then NOBODY will know who you are..and you are branding all of the time whether you know it or not...if one person knows who you are and your compnay you are branded so to speak...next the issue is about volume..and then you will get to the place where people will buy yourstuff because of who you are... |