We rely on photos to sell product online, that is the bottom line for so many of us. Whether you use cool locations, beautiful models, or fancy retouching, photos have to convince someone that it's OK for them to give you their hard earned money.
If you're comfortable revealing some of your photo shoot secrets please showcase some shots and discuss here.
This photo below is from our most recent shoot, and I was really pleased with it. Our challenge was to figure out how to sell a flashing t-shirt in situations where we could only use photos. The concept our photographer came up was really solid, ipod'esque but perfect for what we needed to do. It illustrates the function of the shirt really well. That said, if someone doesn't understand what they're looking at immediately, the photo delivers enough information to make people want to know more.
