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What's wrong with Flash intros? | |  | |  | |
Flash intros do not help the shopper. They don't add anything to the shopping experience. They hurt your search engine optimization efforts.
You don't want to make a person, that may want to give you money, wait around for your fancy flash intro. Every extra click they have to make to get into your site is another decision they have to make before they give you money.
If you give them what they are looking for sooner, you'll leave them less chance to decide to hit that back button and move on.
More practically, take a look at some successful ecommerce sites and see how many flash intros you see? Threadless, tshirthell, cafepress, amazon, ebay, t-shirts.com.